Aligned Fitness Expands Its Footprint with Major Acquisition
Aligned Fitness, a prominent player in the health and fitness industry, continues to grow by acquiring a total of 13 Club Pilates studios within its latest move. These acquisitions encompass locations in North Carolina, South Carolina, and Georgia, marking a significant step in the company’s expansion strategy.
The transactions are part of a broader vision by Eagle Merchant Partners, the equity firm backing Aligned Fitness, to create a scaled platform within the health and wellness sector. With these new acquisitions, Aligned Fitness cements its position as one of the leading operators of Club Pilates studios nationwide, increasing its total studio count to an impressive 47 locations. The new studios include one in Pinehurst, NC, one in Athens, GA, seven in the greater Charlotte area, and four in metro Atlanta.
Jake Rubenstein from Eagle Merchant Partners shared insights on this exciting development. He highlighted how these acquisitions are a reflection of Aligned Fitness's esteemed reputation within the Club Pilates franchise and its operational prowess. Rubenstein stated, "Aligned has showcased consistent performance across various markets, prioritizing member experience and instructor training, which are vital for sustained growth."
Founded in 2016 by Jon Smith and Kerry Joe Ruggieri, Aligned Fitness has effectively combined the opening of new franchises with acquisitions of existing ones that align with its operational standards. Earlier in the year, Eagle Merchant Partners invested in Aligned, facilitating the addition of two franchises and eleven studios. This ongoing momentum is attributed to their clear operational framework and commitment to high-quality service. Smith articulated this concept, saying, "Our focus is on delivering a reliable experience while investing in our instructors and collaborating with local teams. This coordination with Eagle has been pivotal in accelerating our sustainable growth."
The recent acquisitions not only bolster Aligned's presence in established markets like Charlotte and Atlanta but also set the stage for further developments in nearby regions. The strategic expansion aligns perfectly with the projected growth trajectory and the growing demand for fitness solutions in these states. Enabling continuous accessibility to quality fitness experiences, this move by Aligned Fitness is poised to cater to the evolving needs of health-conscious individuals.
As Eagle Merchant Partners eyes further investments, this success story illustrates the potential within the health and wellness field, showing how targeted acquisitions can forge stronger platforms in the fitness sector. This narrative will continue to unfold as Aligned Fitness pursues new avenues for expansion, ensuring more individuals have access to premier fitness services.
Eagle Merchant Partners, based in Atlanta, is a private equity firm with a focus on fostering growth in founder-owned enterprises in the Southeastern United States. The firm specializes in the franchise and commercial services sectors, diligently partnering with management teams to drive scalable and sustainable value creation. For more insights on their work, visit
eaglemerchantpartners.com.
With this latest acquisition, Aligned Fitness exemplifies how strategic expansion and thoughtful business practices can lead to significant opportunities within the health and wellness market. The future looks bright as they continue to enhance their offerings and expand their reach.