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Mindbody Partners with Disco for Enhanced Wellness Experiences

As the holiday season approaches, spending on wellness is expected to surge, with consumers willing to prioritize their well-being and self-care. In preparation for this increase, Mindbody, a renowned platform connecting users with fitness and wellness professionals, has partnered with Disco, an innovative AI-driven commerce media platform. This collaboration aims to elevate user experiences within the Mindbody app, delivering personalized recommendations tailored to individual needs and preferences.

A New Era of Wellness Discovery

Disco's integration into the Mindbody app is set to transform how consumers discover wellness brands. The app, which boasts over two million active users, will now feature real-time, relevant product suggestions sourced from more than 1,000 premium wellness brands. With this move, consumers will receive curated recommendations rather than the usual repetitive advertisements, thus enhancing their overall booking journey.

The timing of this partnership is critical. According to Stripe's 2025 Black Friday and Cyber Monday report, beauty and health spend has surged by a staggering 42% year-over-year, outpacing growth in retail categories. This trend has been predominately driven by Gen Z and millennials, who are increasingly valuing wellness experiences over traditional consumer goods.

Advantages for Mindbody Users and Brands

By embedding Disco's personalized recommendations into its booking flow, Mindbody can capitalize on this emerging trend. For brands integrated into the Disco network, this presents a significant opportunity to engage with consumers precisely at the moment they are most receptive to investing in their wellness journeys. The flexibility of Disco's platform allows it to leverage insights from $50 billion in transactions across 150 million shoppers to ensure timely and relevant offers.

Alice Shen, Director of Strategic Partnerships at Mindbody, emphasized the value of this collaboration, stating, "Disco allows us to introduce Mindbody users to brands that support their wellness journey. By surfacing premium recommendations, Disco creates a thoughtful way to connect consumers with tailored offerings."

Expansion into the Global Wellness Economy

Significantly, this partnership marks Disco's first venture beyond the retail sphere and into the burgeoning global wellness economy, which reached a staggering $6.3 trillion in 2023 and is projected to expand to nearly $9 trillion by 2028. This growth presents a remarkable annual increase of over 7%, underlining the shift in consumer preferences towards health and well-being.

Conner Sherline, founder and CEO of Disco, celebrated the partnership as a pivotal step for the company. He noted, "Partnering with Mindbody is a milestone for Disco, validating that our AI approach scales beyond retail into services. Because our network spans hundreds of premium brands, we can surface the right products at the right time—ensuring variety and relevance so users aren't drowned in repetitive ads."

As the wellness landscape continues to evolve, collaborations like the one between Mindbody and Disco will likely play a critical role in shaping how consumers experience wellness services. The aim is to enable users to seamlessly engage with wellness brands that resonate with their individual aspirations and lifestyle choices.

About Disco and Mindbody

Disco is optimized to connect consumers with appropriate offerings by utilizing its proprietary commerce graph, which includes data from over 150 million shopping profiles. This cutting-edge approach allows for meaningful interactions between brands and consumers, setting a standard for personalized discovery within the digital shopping realm.

Meanwhile, Mindbody has been empowering fitness, wellness, and beauty businesses for over two decades, streamlining operations and enhancing growth. With a user-friendly approach, Mindbody users can easily find and book wellness experiences from thousands of gyms, studios, and health centers worldwide.

As the partnership unfolds, both companies aim to redefine wellness consumer experiences, capturing the spirit of a collective shift towards self-care and quality engagements during the busy holiday season.