Pabst Blue Ribbon Neon Sign Shines Brightest at Morphy's Auction Event
Pabst Blue Ribbon Neon Sign Shines Brightest at Morphy's Auction Event
From February 17-19, 2026, Morphy's Automobilia and Petroliana auction showcased an impressive selection of motor-related memorabilia, brewery signs, and much more. Among the many coveted items, a Pabst Blue Ribbon neon sign stood out, fetching an impressive $44,280. This double-sided porcelain sign, complete with unique glass face inserts, not only surpassed its initial estimate of $10,000 but captured the essence of collector enthusiasm for breweriana.
The auction, held live at Morphy's Pennsylvania gallery, attracted avid collectors and was a testament to the vibrant market for vintage signage. Estimated to include nearly 1,500 lots, the event featured items ranging from antique advertising to rare petroliana artifacts, ensuring that there was something for every passionate collector in attendance.
Highlights from the Auction
Among the notable lots, the Pabst Blue Ribbon sign commanded attention with its 58 by 11 by 38 inches dimensions and received a grading of 8.9+ on both sides, making it a prime piece for any collection. Its rust-free condition and enchanting illumination through neon lights made it a standout attraction.
Another remarkable item was a high-grade Ace High Motor Oil single-sided tin sign, boasting an eye-catching car and airplane graphic. This piece sold for an impressive $41,820. The sign's size was 7¾ inches by 13¼ inches, and it too was graded by AGS, the foremost authentication body for vintage advertising.
Additionally, a Canadian twin 10-gallon double visible gas pump, standing at 100 inches, achieved $34,440. This intricately detailed gas pump had been restored in a classic red, white, and gold color scheme and featured two intact glass cylinders, capturing the nostalgic allure of vintage service stations.
The bidding was fierce, as collectors were eager to secure items that brought back memories of automotive and brewing history. A Red Hat Motor Oil flange sign, despite its original condition, attracted bidders, ultimately selling for $31,980, a significant increase from the pre-sale estimate of $3,000-$7,000.
Bidders' Excitement and Future Engagement
The excitement didn't just stop at breweriana; numerous lots exceeded their high estimates significantly. For instance, a Du Pont Red Cross Dynamite tin sign, measuring 23¼ by 12½ inches, sold for $29,520, well beyond anticipated auctions prices. Many other great examples also did remarkably well, including Flying A and Tioga Gasoline signs that reached identical selling prices of $19,680 each.
With this successful auction, Morphy's continues to be a prominent player in the auction scene for vintage automobiles and memorabilia. For those interested in consigning items for future Automobilia and Petroliana auctions, they are encouraged to reach out to Dan Morphy at 877-968-8880 or via email. All inquiries are held confidentially, with no obligation to consign.
Morphy Auctions not only provides a platform for auctioning rare items but also fosters a vibrant community of collectors passionate about preserving history and memorabilia. As illustrated by the recent auction, the demand for vintage breweriana and motoring-related pieces shows no signs of slowing down. Interested collectors can find more information at Morphy Auctions.
Overall, Morphy's recent event was a dazzling success, highlighting the undying fascination with classic advertising and memorabilia. With collectors clamoring for iconic pieces like the Pabst Blue Ribbon sign, the auction exemplified how these relics from the past still hold substantial value today.
Topics Consumer Products & Retail）
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