#Japan #Tokyo #FRUITS ZIPPER #Melody of Meiji #Meiji Milk Chocolate

Celebrating 100 Years of Meiji Milk Chocolate with FRUITS ZIPPER

In an exhilarating announcement, Meiji Co., Ltd. commemorates the centenary of its iconic Meiji Milk Chocolate, originally launched on September 13, 1926. This milestone marks an impressive 100 years of delivering rich chocolate experiences. To celebrate this significant occasion, FRUITS ZIPPER, a popular girl group, will star in a new TV commercial titled "Meiji Milk Chocolate's 100th Anniversary" scheduled to air nationwide starting September 13, 2026.

A Journey Through Time

The newly crafted TV commercial will feature all seven members of FRUITS ZIPPER, adorned in fashion and makeup styles representing various eras— from the Taisho Period through the Showa and Heisei eras, to the current Reiwa era. This journey through time reflects how Meiji Milk Chocolate has continued to be a comforting companion to people across generations. The brand's message as it looks forward to the next century is poignantly captured in the CM's theme: "May We Always Be by Your Side for the Next 100 Years."

Beginning September 8, 2026, a sneak peek of the commercial will be shared, culminating in the official release on the anniversary date, along with the full release of FRUITS ZIPPER's making-of interview video.

Catching the Essence of Each Era

The commercial's setting is a warm world recreated through miniatures, which depicts scenes from each significant time period, allowing viewers to relive the tranquility and charm of historical Japan. Complementing the visual nostalgia, the FRUITS ZIPPER members invoke the style and spirit of their respective eras. The catchy tune in the background, the "Meiji Chocolate Theme" composed by Izumi Taku, is specially arranged for this occasion—its sound transitioning from classical to modern with charm.

Special Video Projects

Moreover, to honor the ongoing celebration, a special web video version of "Melody of meiji" will also debut, showcasing a cast of twelve renowned artists. The last piece of the initiative, this special edition will bring together voices from various generations, singing renditions of the beloved Meiji Chocolate Theme. The first release took place on September 8, featuring legendary artists, creating a beautiful tapestry of musical memories.

Visitors will also have a chance to explore the dedicated website launching on September 13, showcasing the brand's rich 100-year history and commitment to producing pure chocolate.

Behind the Scenes with FRUITS ZIPPER

In an exclusive interview, members of FRUITS ZIPPER expressed their excitement and honor in being part of such a historic celebration. They shared their feelings of gratitude towards Meiji for trusting them with representing such an iconic brand. Notably, the members reflected on their personal treasures and feelings about fashion styles from the different eras they portrayed. Their camaraderie shines as they laugh and reminisce about unique childhood memories connected with chocolate.

As part of the promotional activities, interviews examining the nostalgic styles and their significance in today's culture will also be shared. The members thoughtfully discussed their personal connections with the costumes and styles, revealing how the past influences their modern expressions.

With a vision of continuing to connect with audiences for the next hundred years, the centenary celebration of Meiji Milk Chocolate amplifies the bond shared through sweets over generations. Join us in celebrating not just a product, but a legacy of joy and memories unfolded through every chocolate bite.

For more information, you can visit the special site here.

Join us in anticipation as we step into the next chapter of histories intertwined with our love for chocolate and shared moments!