#Japan #Tokyo #KOSE #Nogi46 #Waka Inoue

Nogi46's Waka Inoue Stars in New Mascara Campaign

On September 16, 2026, Kose Corporation will release its first mascara under the widely celebrated Make Keep series, the Shocking Curl Keep Magic. Renowned idol Waka Inoue from Nogi46 is set to headline its web commercial titled "No Matter What, Lashes are ‘Super Adorable!’", which will debut on September 8, 2026.

The web CM features Inoue introducing the mascara's key benefits that promise an uncanny ability to maintain curl. The commercial begins with an engaging dialogue addressing those troubled by mascara issues. Inoue showcases how the mascara can beautifully keep the curls thanks to its innovative 'lash shape memory component' and three unique coating elements that reinforce the curl for long-lasting effects.

Throughout the CM, Inoue effortlessly illustrates various techniques for application using the specially designed 'Super Catch Comb', which allows for easy and precise application, guaranteeing a well-defined, curled look. From creating volume to meticulous separation, she shares tips that cater to different styling preferences. The commercial brilliantly concludes with Inoue’s sparkling expression and the slogan, "No Matter What, Lashes are ‘Super Adorable!’"

The unique formulation of Shocking Curl Keep Magic introduces a sophisticated blend primarily focused on curl retention, a feature that has made waves within the market since the Make Keep series began. The mascara includes materials that form a resilient and flexible coat. It stands out for its impressive ability to resist challenges posed by tears, oil, and humidity, keeping lashes beautifully curled for an impressive 24 hours!

Inoue herself has shared her excitement about the product. As a performer constantly in the limelight, she emphasizes how reliable the mascara is, even under rigorous conditions. With her active lifestyle that includes performances, modeling, and acting, she's confident that this product is a game-changer for those who seek long-lasting curl and definition. "If you struggle with lashes drooping or smudging, this mascara is a must-try! It enhances your mood with upward lashes throughout the entire day," Inoue remarked, inviting everyone to experience the magic for themselves.

Product Details: Shocking Curl Keep Magic

• - Type: Mascara
• - Features:

- Maintains curl with no smudging or drooping for 24 hours.
- Super water, oil, and humidity resistant.
- Fiber-free formula for a natural look.

• - Capacity: 5.5g
• - Suggested Retail Price: 1,320 yen (including tax)

About Kose’s ‘Make Keep’ Series

The Make Keep collection originally launched in June 2019 with the Make Keep Mist, quickly establishing itself as a leader in preventing makeup meltdown. Following its tremendous success, which saw cumulative shipments exceed 25 million units, the line has expanded to include other products such as face powder and foundation primers, positioning Kose as a frontrunner in the makeup retention market. The recent developments in this series, including its advancements in technology, further solidify its stance as a significant player in this beauty segment.

As we look forward to Waka Inoue's vibrant portrayal in the latest advertisement, beauty enthusiasts everywhere are eager to experience the revolutionary Shocking Curl Keep Magic mascara. Keep an eye on the CM releases and try the new mascara to see the difference for yourself!