#NFC Technology #Azabudai Hills #MEET

Transforming Visitor Experiences at Azabudai Hills with MEET

In a bold move, Meet Inc., led by CEO Isamu Iwaki, is revolutionizing the visitor experience at Azabudai Hills, Tokyo, through its cutting-edge communication service, MEET. Utilizing NFC (Near Field Communication) technology, MEET promotes efficient navigation within the urban complex while blending the physical and digital worlds to create an engaging atmosphere for guests.

Understanding MEET's Technology

The cornerstone of this initiative is the proprietary technology underlying the “Share Block” feature, which is protected under Patent No. 7668554. This innovation allows for unique digital access controls, streamlining visitor incentives and enhancing their overall experience. The MEET system enables users to access exclusive offers digitally, eliminating the complications associated with traditional paper-based methods.

Background: A Shift Towards Digital

Recognizing the need for efficient visitor management, Meet Inc. sought a modern solution to provide digital benefits for one-day visitors at Azabudai Hills. The previous reliance on paper vouchers had become cumbersome, leading to operational challenges. The introduction of the “Double Touch” function allows users to quickly access special content by tapping multiple MEET points consecutively. This new method minimizes operational burdens and enhances visitor convenience, making it a win-win for both guests and operators.

Why MEET? Sensitivity and Versatility at Its Core

Initially, there were concerns about the efficiency of NFC tags, mainly due to variations in detection settings. However, following a trial of MEET Easy Access, the impressive sensitivity during internal demonstrations quickly dispelled such worries. The unique functionalities, such as the Share Block feature preventing the spread of exclusive offers, significantly boosted the platform's appeal. As a result, Azabudai Hills opted for a one-year pilot implementation, with plans to explore various applications in other contexts.

Practical Applications of MEET at Azabudai Hills

MEET is not only about enhancing visitor recognition; it’s also tailored for everyday facilitation of services:

1. Daily Incentives through MEET Double Touch: Visitors engaging with specific venues, such as the Mori Building Digital Art Museum, achieve exclusive チケ得 (ticket benefits) through simple interactions with MEET terminals. Tapping a MEET point opens up discounts at integrated restaurants and shops, significantly simplifying the incentive extraction process.

2. Preventing Unwanted Sharing with Share Block: The exclusive チケ得 offers are designed solely for those who tapped the MEET terminal, ensuring no advantages are given to external parties. Even if visitors share their benefits via social media, those who haven’t engaged with MEET won’t see any offers, thanks to its robust access control.

3. Providing Direction and Information: Besides commercial applications, MEET terminals stationed at information counters provide route guidance, event updates, and other essential information about the premises. An increasingly digital experience is made easy for all, regardless of their tech-savviness.

4. Augmented Engagement for App Members: MEET enhances interactions with app members, notifying them instantly about events through simple smartphone taps, thereby integrating digital experiences into personal applications.

Positive Feedback from Mori Building

The simplicity inherent in this experience has been met with warm responses from visitors. Initially faced with uncertainty regarding this new digital interaction, most guests express astonishment at how seamless and swift the process is upon first use. The operational efficiency has relieved considerable workload pressure from their staff, minimized the dependency on paper materials, and shortened the preparation time and costs associated with promotional strategies. Moving forward, the company plans to evaluate the touch engagement statistics and optimize its strategies effectively. Internal interest in MEET's potential for other departments is also on the rise, leading discussions about future applications.

About Mori Building Company

Mori Building Company, anchored in Tokyo, is a premier developer committed to integrating diverse urban functionalities encompassing work, residence, community, and culture within its properties. Renowned projects like Roppongi Hills and Azabudai Hills exemplify their vision of creating vertical urban spaces with a profound impact on Tokyo's global profile through their unique