#USA #Los Angeles #carbon capture #PlanetWEST #MIDAC

PlanetWEST's Game-Changer for Air Quality in Gulf States

On November 6, 2025, PlanetWEST, a leader in environmental technology, launched its cutting-edge carbon capture system called MIDAC (Mobile Intelligent Direct Air Capture – Pat.Pend.) The unveiling comes as a response to increasing air pollution levels and the pressing need for climate action in Gulf States megacities including Riyadh, Jeddah, and Dammam.

Addressing Urgent Environmental Challenges

The Gulf region is witnessing rampant urban growth that has led to dangerously high levels of particulate matter and black carbon in the air. These areas are also experiencing faster-than-average global warming, creating severe health threats linked to prolonged heatwaves, water scarcity, and frequent dust storms.

Chris Catlin, CEO of PlanetWEST, expressed the urgency of the situation, highlighting that the environmental crises experienced in urban settings call for scalable and innovative solutions. MIDAC is tailored specifically to meet the Gulf’s unique environmental hurdles and aims to deliver fast, tangible improvements in air quality.

The Revolutionary Design of MIDAC

MIDAC distinguishes itself with its focus on particulate matter rather than just gases. This novel system is designed for integration with current vehicular radiator structures, pulling in air and capturing various harmful particles, especially black carbon. These dangerous materials are then stored for subsequent recovery or responsible disposal.

The system’s unique focus on capturing solid carbon-based particulates such as black carbon makes it particularly advantageous. Black carbon has a substantial warming effect — up to 1,500 times more impactful than carbon dioxide by mass. By capturing this particulate, MIDAC promises to yield faster climate benefits compared to conventional carbon capture methodologies.

Targeted Emission Management

Pollution often tends to be localized in megacities, creating hotspots of concentrated particulate matter. This situation presents an opportunity for MIDAC to capture emissions efficiently rather than focusing on more uniformly dispersed gases. By targeting these emissions directly, MIDAC can enhance energy efficiency while mitigating complications related to climate change.

PlanetWEST's initiative is more than just technology; it is also an investment in local economies. With MIDAC being designed for domestic manufacturing, it fosters local expertise and job creation while empowering nations to effectively manage their air quality issues.

A Commitment to Public Health and Climate Resilience

The overarching goal of the MIDAC system is to create cleaner air and cooler micro-environments, directly contributing to improved public health metrics in the Gulf States. As the region faces increasingly extreme weather patterns, this initiative aligns seamlessly with broader efforts to build climate resilience.

About PlanetWEST

PlanetWEST stands at the forefront of environmental innovation, dedicated to crafting advanced solutions that tackle pressing ecological challenges worldwide. With the launch of MIDAC, the company reinforces its pledge to positively impact air quality in vulnerable regions. For more information, visit PlanetWEST's website.

The emergence of MIDAC could mark a pivotal moment in the fight against urban air pollution, emphasizing how technology can play an essential role in the future of sustainable urban environments.