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oneworld Unveils Revamped Meetings & Events Tool for Global Conferences

oneworld Introduces Enhanced Meetings & Events Tool

On October 13, 2026, oneworld® proudly announced the relaunch of its exclusive Meetings & Events product, specifically designed to facilitate seamless travel arrangements for international events. This innovative tool grants event organizers access to preferential rates across the 15 member airlines of the alliance, effectively connecting delegates to a global network that services nearly 1,000 destinations.

The timing of this announcement coincides with the release of a new trend report, produced in collaboration with Globetrender, a leading travel trend forecasting agency. The report identifies seven critical factors poised to reshape international meetings between 2027 and 2030. Roger Blackburn, the Vice President of Commercial and Loyalty at oneworld, emphasized the enduring value of face-to-face interaction, particularly in an increasingly digital world, stating that in-person connections foster relationships and opportunities that are difficult to replicate online.

Blackburn remarked, "As highlighted in the Globetrender report, international gatherings are not only here to stay but are becoming increasingly significant. The relaunch of oneworld Meetings & Events will enable organizations to bring people together and leverage these vital connection opportunities."

A Closer Look at oneworld Meetings & Events

The revamped Meetings & Events tool caters specifically to groups of 50 or more delegates traveling independently to a shared destination. Organizers receive a unique booking link that can be shared directly with attendees or embedded on the event's website. Delegates are empowered to manage their own flights from their respective origins, selecting itineraries that best fit their individual schedules.

The Globetrender report introduces seven emerging trends that will shape the future of global meetings:
1. The Value of Human Interaction: As AI information becomes ubiquitous, face-to-face connections are increasingly valued in professional settings.
2. Return on Investment (ROI) for Attendees: Rising travel expenses necessitate that organizers demonstrate the return on in-person attendance, focusing on meaningful results rather than sheer attendance numbers.
3. Experience-Based Events: Conferences are adopting festival elements, immersive entertainment, and fan culture, transforming audiences from passive observers to active participants.
4. Destinations as Key Attractions: The host city is evolving into a primary draw, with local experiences significantly influencing attendance decisions.
5. Geocompression: Long-haul flights, expanding airline networks, and geopolitical changes are reshaping the landscape of viable event destinations.
6. Loyalty Ecosystems: Collaborations between airlines and hotels are creating interconnected travel experiences, with recognition and rewards extending beyond flights.
7. Airports as Meeting Venues: Airports and their surrounding hotels are emerging as legitimate meeting destinations in their own right.

Jenny Southan, CEO of Globetrender, commented on this shifting landscape, stating, "We are entering a new golden era of meetings. As AI proliferates information and digital communication simplifies interactions, the importance of physical presence is rising. However, the attendance economy is shifting, with individuals becoming more discerning about their travel choices and expectations from experiences. Our research reveals how this transformation is reshaping the global events industry, with a growing emphasis on experience-driven conferences and the allure of destinations as a rationale for attendance. By 2030, the most successful events will be those that provide compelling reasons for attendees to travel and offer extraordinary takeaways."

The oneworld Meetings & Events tool has been meticulously developed for a diverse array of meetings, ranging from corporate gatherings and industry conferences to international association conventions, religious meetings, and significant private celebrations. To learn more and inquire about oneworld Meetings & Events, please visit oneworld.com.

For further insights, download the oneworld x Globetrender report here.

About oneworld

oneworld is a global airline alliance that comprises 15 distinguished carriers, including Alaska Airlines/Hawaiian Airlines, American Airlines, British Airways, Cathay Pacific, Fiji Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Oman Air, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian, and SriLankan Airlines. Collectively, these airlines provide connections to nearly 1,000 destinations worldwide. oneworld airlines work together to deliver a superior and consistent travel experience, offering frequent flyer rewards and special privileges such as mileage accumulation and redemption across the alliance's network, VIP lounge access, priority check-in and boarding, additional baggage allowances, and more. For additional information about the oneworld Alliance, visit oneworld.com. Follow us on Facebook, Instagram, X, and LinkedIn.