NOEZ FOXX Unveils New Logo and Character to Enhance Brand Identity

NOEZ FOXX Inc., based in Shibuya, Tokyo, under the leadership of President and CEO Hiroto Matsumoto, has made a significant leap forward in enhancing its brand identity. The company has officially unveiled a new logo and character design that reflect its evolving presence in the esports and entertainment landscapes. This rebranding effort aims to modernize all brand touchpoints, including the official website, social media, merchandise, and event creative assets.

Background on Rebranding

In recent years, NOEZ FOXX has centered its operations around esports, while simultaneously expanding into the new domain of 'esports x entertainment.' This evolution necessitated a more adaptable and robust brand image. The recent logo update and character introduction serve as initiatives to unify the brand’s world and enhance its expressiveness for the future. Through this rebranding, NOEZ FOXX clearly demonstrates its intent to grow not just as a team brand, but also as a corporate entity.

About the New Logo

The new logo has been significantly enhanced for better visibility, while still retaining its roots in street-style aesthetics and dynamic energy.

- Sharp Edges and Refined Silhouette: The new design features sharper edges yet boasts an improved, more identifiable silhouette.
- Clear and Trustworthy Form: The logo conveys reliability akin to professional teams with a cleaner, clearer visual structure.
- High Visibility Across Platforms: It is crafted to maximize visual recognition across digital platforms, apparel, and events.

This redesign promotes a sense of 'readability' and 'officiality,' becoming a powerful symbol that embodies NOEZ FOXX's mission of expanding into the 'esports x entertainment' realm.

Introducing the New Character

NOEZ FOXX is excited to introduce its new character, 'FOXX BLUE.' This character will serve as a new emblem for the brand as it expands its reach and appeal in various domains.

Future Developments

Several initiatives are planned as part of this rebranding effort, including:

- A gradual renewal of the official social media channels and website.
- Merchandise featuring the new character.
- Integration of the new logo at events through large signage and banners.

Through these efforts, NOEZ FOXX is poised to offer an even more thrilling experience for its fans.

About NOEZ FOXX

NOEZ FOXX has garnered substantial support from discerning esports and gaming fans, showcasing a roster filled with talented young players. The team has made headlines by finishing second in the national qualifiers for the popular title 'Apex Legends,' subsequently competing in world events held in Germany and Saudi Arabia. Additionally, in 'VALORANT,' the team recorded a commendable third place in annual domestic rankings for 2025, competing against historically strong teams for the top position.
The dynamic chemistry within a raw yet skilled team draws fans in, creating a captivating narrative of striving for No. 1, which consistently fosters a strong bond with partners and cultivates a unique culture for NOEZ FOXX.