Redefining the Philosophy Behind the Slogan "Make Today Exciting" for Sustainable Growth

Redefining the Philosophy Behind "Make Today Exciting"

Lumission Inc., located in Minato, Tokyo, has made significant strides by redefining its slogan "Make Today Exciting." Instead of merely being a catchy phrase, the company aims to turn this slogan into a model for effective decision-making and organizational development.

The Background Behind This Announcement

In our increasingly uncertain world, companies are perpetually challenged to balance short-term results against long-term value. Many organizations grapple with choices such as prioritizing revenue, protecting talent, or adhering to core beliefs. These frequent, fragmented decisions can weaken the foundation of corporate management.

At Lumission, we see "Make Today Exciting" not just as a positive phrase but as a consistent approach that prompts questions about whether today's decisions will lead to choices we can be proud of in the future. This announcement emphasizes how to turn this slogan into a functional model for management support rather than confining it to abstract ideals.

What Does "Make Today Exciting" Mean?

To us, making today exciting goes beyond creating momentary thrills. It encompasses:

- Making decisions that employees can take pride in.
- Fostering trust so customers feel secure in their choices.
- Building relationships that receive societal support.
- Establishing a management structure that paves the way to the future.

Achieving these interconnected values requires a thought process that adheres to our "Fivefold Good Management" framework, which looks at the perspectives of the company, employees, customers, society, and future generations.

Mechanisms to Transform the Slogan into a Business Asset

Simply promoting a slogan won't yield results unless it’s designed to be utilizable as a decision-making criterion. At Lumission, we implement our slogan through three key steps:
1. Articulating the values and language of the management team.
2. Translating these into decision-making criteria.
3. Connecting to strategies and actions.

By doing so, we ensure that our ideals and strategies remain aligned, enabling coherent decision-making across the organization.

Service Offerings: Supporting the Implementation of Our Philosophy

Executive's Alter Ego

This service helps organize the judgment criteria of executives and assists with strategy, planning, and execution, primarily targeting companies with annual sales from 1 billion to 10 billion yen. We support the shift from subjective management to a more structured decision-making process.

Learn more about Executive’s Alter Ego

Fivefold Good Management Seminar

This online seminar elucidates how to harmonize profit, talent, and values without creating divisions, providing a framework for effective management.

Find out more about the Fivefold Good Management Seminar

Fivefold Good Management Media

Through our owned media platform, we regularly disseminate information on several themes, including how to establish management philosophies, the correlation between customer satisfaction and revenue, talent retention, and methods for structuring management decisions.

Check out our articles on management philosophies
Explore our resources on talent and organization

Why Announce This Now?

While we have articulated our slogan in the past, more recently, the divide between corporate ideals and reality has become increasingly pronounced. By rephrasing "Make Today Exciting," we clarify several points: