#Haircare #It's a 10 #Jessica Guastella

It's a 10 Haircare Appoints Jessica Guastella as VP of Social Media

MIAMI, Nov. 24, 2025 – It's a 10® Haircare, an esteemed and independent leader in the professional haircare market, has announced the selection of Jessica Guastella as the new Vice President of Social Media. This appointment marks a significant step as the brand seeks to amplify its global digital footprint, embrace community innovation, and enhance its creator strategy.

In her new role, Guastella will spearhead the social media initiatives for It's a 10 Enterprises, which encompasses multiple brands including It's a 10® Haircare, Be a 10 Cosmetics, EX10SIONS, F.A.S.T. Haircare, CLOUD Haircare, and Rewind It 10. With over 20 years of rich experience in the beauty and fashion industries, she aims to drive the brand’s social engagement and foster deeper relationships within digital communities.

Before joining It's a 10, Guastella served as Senior Marketing Director for Brand and Social Media at IGK Hair, where she played a pivotal role in transforming the brand’s overall marketing strategy. Her leadership led to a remarkable surge in organic traffic and enhanced social engagement metrics. Previously, she held influential positions with notable brands such as Fashion Nova, Wella/Coty, and L'Oréal, focusing on data-driven marketing strategies and building high-performing influencer communities.

Jessica, who is also a licensed cosmetologist, possesses a unique blend of industry knowledge and practical insights, positioning her as an ideal choice for this role. Her reputation for effectively connecting brands with the rapidly evolving preferences of the Gen Z demographic is highly regarded within the industry. Known for her ability to harness emerging social behaviors, Guastella is expected to build vibrant digital communities that resonate with younger consumers.

Founder and CEO Carolyn Aronson expressed her enthusiasm about Guastella’s appointment,