LUYUAN Group Revamps Global Brand Strategy for Enhanced Mobility Solutions

Revamping the Future of Mobility: LUYUAN Group's Strategic Shift

The LUYUAN Group, a prominent player in the two-wheeler industry, has recently revealed a comprehensive update to its international brand strategy, marking a pivotal moment in its journey to deliver user-oriented mobility solutions. This strategy is set to enhance the company’s presence in global markets by focusing on innovation while addressing the evolving needs of consumers.

As part of this strategic overhaul, LUYUAN aims to strengthen its brand presence, particularly with its LUYUAN and LYVA labels, across key regions including Southeast Asia, South Asia, and Latin America. The company's initiative underscores a commitment to intelligent design and environmentally friendly concepts, particularly as they look to penetrate the European and North American electric bicycle markets.

A Legacy of Excellence

With nearly three decades of experience, LUYUAN has established itself as a trusted name in the electric two-wheeler sector, successfully selling its products in over 80 countries. The brand value has exceeded 11 billion RMB, and it has sold more than 3.5 million two-wheeled electric vehicles in 2024 alone. Moving forward, LUYUAN plans to leverage its extensive experience and innovative technologies to set a new industry standard.