Ureru Net Advertising Group Revolutionizes Creative Production with AI
Ureru Net Advertising Group, headquartered in Fukuoka City, has officially integrated generative AI into its advertising creative production team. This initiative marks the beginning of a new era of collaboration between AI and human creativity, set to significantly enhance the productivity of its advertising campaigns.
Background: The Future of Advertising Creativity Shaped by AI
The global market for generative AI is rapidly expanding, with projections estimating it could reach approximately $1 trillion by 2030, according to Bloomberg Intelligence. Notably, the advertising and marketing sector is recognized as a pivotal growth area within this domain, with creative generation AI expected to grow at an annual rate exceeding 30%.
Ureru Net, established on a foundation of extensive advertisement testing, possesses a robust understanding of effective advertisement design that aligns seamlessly with AI technology. This new initiative aims not just to follow the waves of generative AI but to create a new advertising model where AI learns from successful ads and evolves them.
AI and Human Collaboration: A New Production Framework
The introduction of generative AI at Ureru Net goes beyond mere tool usage. The AI is programmed to autonomously generate advertising copy, visuals, and structural proposals, which are then refined by human creative directors into a compelling narrative. This fusion of AI’s creativity, human sensibility, and established selling techniques aims to create novel advertising expressions.
Through this initiative, Ureru Net seeks to innovate the traditional production cycle, allowing advertisers to achieve results in the shortest possible time frame.
Future Developments
The new AI-integrated framework will connect with the