#Japan #Tokyo #Zenken Corporation #Job VOiCE #JOB研究図鑑

Zenken Corporation Launches Job VOiCE

Zenken Corporation, headquartered in Minato-ku, Tokyo, has officially launched a new content feature called Job VOiCE as part of its employment introduction media, JOB研究図鑑 (Job Research Encyclopedia), starting in November 2025. This new service is designed to strengthen recruitment branding by providing deeper insights into the realities of working at a company through in-depth interviews with current employees.

The Job VOiCE platform emphasizes transparent communication of what it’s really like to work at an organization, helping to bridge the gap between potential employees' expectations and actual experiences. Unlike typical short-term job advertisements, Job VOiCE offers an enduring resource that companies can leverage for ongoing recruitment efforts, ultimately fostering a more effective employer brand.

The Need for Improved Recruitment Strategies

In recent years, companies have faced increasing challenges related to recruitment mismatches, which can lead to inefficiencies in hiring processes. Statistics from Japan's Ministry of Health, Labour and Welfare indicate that the annual turnover rate across Japanese companies hovers around 15%. High turnover translates to significant costs for businesses, with estimates suggesting each employee departure could cost a company between 1 to 3 million yen.

This ongoing issue is often a result of information asymmetry, where companies fail to adequately communicate their appealing characteristics and job roles. As a result, job applicants may join organizations without a clear understanding of their values or expectations, leading to high levels of discontent and eventual resignation.

Job VOiCE aims to tackle these challenges by fostering a deeper understanding of job roles and aligning candidates' values with corporate culture. By presenting employee testimonials that reflect the true company ethos, Zenken hopes to enhance applicant motivation and subsequently reduce mismatches in the hiring process.

Features of Job VOiCE

Job VOiCE not only serves to communicate job responsibilities but goes further by illustrating employee philosophies, organizational values, and personal growth journeys within the company. This unique content format helps candidates visualize their potential experiences pre-application, which is crucial for engagement and retention.

Moreover, the content created through Job VOiCE can be utilized long-term across various recruitment touchpoints. Whether through company hiring websites, social media, or during recruitment presentations, the articles and videos produced can be used beyond their initial publication, effectively building a 'recruitment asset' that enriches the company’s branding strategy.

This sustainable approach also offers significant cost savings by eliminating recurrent advertising costs associated with short-duration job postings, allowing businesses to allocate resources more efficiently.

Early Success with Fuji Den

In a bid to demonstrate the effectiveness of this new service, Zenken has already launched a dedicated page for Fuji Den, a company that operates in the mobile phone sales sector. This initial rollout showcases not only the company's mission and activities but also features interviews with staff who share their experiences in an engaging manner. They provide insights into Fuji Den's passionate work environment and career paths, vividly illustrating the company's culture.

Link: Fuji Den Page

Conclusion

The introduction of Job VOiCE by Zenken Corporation marks a significant step towards mitigating recruitment mismatches prevalent in the hiring market. By prioritizing authentic communication and a deeper understanding of employee experiences, Zenken aims to cultivate a sustainable recruitment strategy that appeals to future job seekers. For businesses struggling with recruitment challenges, Job VOiCE offers a compelling solution that not only enhances employer branding but also leads to stronger employee retention.

For further inquiries or to discuss implementation, companies are encouraged to reach out for examples of successful case studies.