#USA #Rockville #electric vehicles #DealerOn #Lyteflo

DealerOn and Lyteflo Join Forces to Revolutionize Electric Vehicle Merchandising

In a groundbreaking move, DealerOn Inc., a leading player in automotive tier 3 marketing technology, has partnered with Lyteflo to enhance the virtual shopping experience for electric vehicles (EVs) on dealership websites. This collaboration is set to transform how car dealerships connect with prospects, making the EV purchasing process more accessible and informative than ever.

Elevating the EV Shopping Experience

As electric vehicles gain popularity, it is critical for dealerships to provide potential buyers with detailed, relevant information. The integration of Lyteflo's innovative merchandising tools into DealerOn's platforms aims to answer common buyer queries and spotlight the advantages of EV ownership. The goal is to increase lead conversion rates while simplifying the purchasing journey for customers. Some key features of this integration include:

1. Ownership Cost Comparisons

This feature allows dealerships to present a detailed comparison of ownership costs between electric and internal combustion engine (ICE) vehicles. By showcasing savings on fuel and maintenance at the VIN level, consumers can see the true affordability of owning an EV.

2. Highlighting Incentives

The partnership enables dealers to unlock and present various EV purchase incentives automatically. This includes federal, state, and local tax savings, allowing consumers to understand the financial benefits of switching to electric.

3. Enhanced Vehicle Data

With enhanced Vehicle Detail Pages, dealerships can now feature crucial EV-specific metrics like battery warranties, charge times, and connector types. This rich data helps educate customers and facilitate informed decisions.

4. Range Awareness Tools

To combat range anxiety among potential EV buyers, Lyteflo plans to introduce interactive charging maps and personalized range estimation tools, helping customers plan their journeys better.

5. Integrated Reporting

Reporting features from Lyteflo will sync seamlessly with DealerOn's dashboard, simplifying data analysis and providing insights for dealerships.

6. Real-time Battery Health Reports

Soon, dealerships will have the ability to provide potential buyers with real-time updates on battery health, which can significantly bolster buyer confidence.

Pioneering the Future of Automotive Retail

Ryan Osten, the Co-Founder and CEO of Lyteflo, expressed excitement about the partnership, stating, "We are thrilled to partner with DealerOn to deliver the best EV experience in automotive retail. EVs are fundamentally different than ICE vehicles and require new strategies to effectively sell them. Together with DealerOn, we are equipping dealers with the tools they need to increase EV sales velocity and thrive in the electric era."

This partnership comes at a crucial time as the automotive retail market undergoes rapid changes. With electric vehicles becoming a larger segment of the market, dealerships must adapt to meet the demands of a shifting consumer base.

A Perfect Match

"The automotive retail market continues to evolve at a rapid pace, with new technologies like EVs and Plug-in Hybrids making up a growing share of the market", noted DealerOn CEO Ali Amirrezvani. By collaborating with Lyteflo, DealerOn is empowering its dealers with the essential data and merchandising tools needed to educate consumers effectively and accelerate EV sales.

About the Companies

Lyteflo specializes in providing comprehensive EV solutions, creating an all-encompassing platform for dealerships to facilitate quicker sales of electric vehicles. Their focus on integration allows for a smooth experience for both dealers and buyers.

Meanwhile, DealerOn Inc. serves over 6,000 automotive dealerships across North America with advanced digital marketing solutions and premier dealership websites, helping them meet evolving market needs.

For more information about Lyteflo, visit www.lyteflo.com, and to learn more about DealerOn, check www.dealeron.com.

This strategic partnership is set to redefine the landscape of automotive retail and enable dealerships to effectively engage with the growing demographic of electric vehicle enthusiasts.