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Better Together: A Two-Year Impact Journey

As the world changes rapidly and complexities multiply, Better Together emerges as a beacon of hope and support for organizations navigating these challenges. Celebrating its second anniversary, the agency reflects on its journey of empowering voices and fostering connections within communities.

Inclusive Communication at the Core

Founded on the principle that social impact must be integral to operation, Better Together set out to reimagine the role of communications in today's society. From corporations to nonprofits, the agency provides tailored strategies that spotlight issues of equity, representation, and community empowerment.

Addressing Challenges in Generative AI

In its endeavor to innovate while inclusively engaging with technology, Better Together took a pioneering step last year by surveying biases in generative AI. The outcomes, documented in their Insight Report, pinpoint systemic inequities completely reflected in the technology's data processing. The report revealed underrepresentation of marginalized communities, leading the agency to adopt an AI-first approach — integrating advanced AI tools into operations to pave the way for fair solutions in future campaigns.

“We encountered stark evidence of bias,” said a spokesperson from the agency. “Our findings emphasized the necessity to ensure that generative AI reflects diverse perspectives while combating harmful stereotypes.” This hands-on approach demonstrates how technology can open pathways for inclusivity, providing fair representation and empowering communities often excluded from advancements.

Collaborating for Impact

Better Together’s footprint extends far beyond technology innovation; over the past two years, the agency has engaged in several initiatives across various sectors:

• - Health Advocacy: Collaborating with nonprofits such as Touch4Life, Better Together educates Black and brown women on breast cancer prevention, aiming to tackle health disparities.
• - Equity in the Workplace: The agency advocates for corporations like Talking Talent, aiding in the development of inclusive strategies designed to connect employees with their organizations.
• - Community Solutions: In an effort to combat food insecurity, Better Together is actively involved with WhyHunger and assists individuals with disabilities through partnerships like The Association of People Supporting Employment First.

“Better Together has been an invaluable partner, particularly in our advocacy for voter rights,” recalls Crystal Greer from ProGeorgia. “Their adaptive communication strategies have amplified our collective mission towards achieving a fair democracy.”

Industry Recognition

The commitment to integrating social responsibility into communications has garnered significant recognition, with Better Together receiving numerous accolades:

• - PRNEWS Nonprofit Awards 2024 for Dreaming in Color's Journey
• - Ragan's PR Daily Awards recognizing the Insight Report on Generative AI
• - PRNEWS Platinum Awards for both Agency of the Year Small and Activism Campaign – Navigating Biases in Generative AI
• - Stevie Award for Women in Business

These recognitions reflect Better Together's substantial impact, reinforcing its reputation as a leader in advocacy and community-focused communications.

Looking Ahead

As Better Together embarks on its third year, the agency remains committed to its mission: fostering equitable campaigns that encourage collaboration and positively impact society. From examining the implications of generative AI to assisting nonprofits with funding hurdles, Better Together stands at the forefront—ready to tackle the ongoing challenges of our time with unyielding resolve.

For more information about the agency and to explore its wide range of services, visit: thebettertogether.agency.