GolfTRK Launches First PGA Pro-Owned Franchise Location in Elkhorn, Nebraska

Breaking New Ground in Indoor Golf

GolfTRK, an innovative franchise specializing in indoor golf training, has recently taken a bold step by launching its first PGA Pro-owned franchise in Elkhorn, Nebraska. Amidst an increasing demand for modern golfing experiences, the brand is making a significant mark in the industry, creating a unique blend of technology and personalized coaching that appeals to both aspiring golfers and seasoned professionals.

Founded with a vision to revolutionize the indoor golf training landscape, GolfTRK aims to provide a more autonomous and business-oriented path for PGA professionals. The franchise appeals to those looking to break away from the traditional golfing environment by fostering a model that emphasizes performance and convenience. With multiple revenue streams, including membership options, private lessons, and corporate events, GolfTRK has designed its operations to deliver a data-driven customer experience.

Growth and Demand in the Indoor Golf Sector

As GolfTRK enters 2026, it does so with notable momentum following a year marked by the organic growth of franchise units. With a total of 21 agreements in its inaugural year, this technology-driven brand demonstrates a strong interest from PGA professionals eager for a scalable training-centric ownership model. The current demand for indoor golf continues to exceed supply, as golfers seek year-round practice facilities where they can improve their game purposefully.

Justin Onken, a PGA professional and the owner and general manager of the new franchise in Elkhorn, recognizes the appeal of GolfTRK's offerings. He stated, "For many PGA professionals, the conventional green-grass model can lead to burnout. With GolfTRK, I can expand my business and manage my schedule better. The training-focused environment allows me to coach while maintaining flexibility in my life." With over a decade of experience and a proven coaching record, Onken is well-positioned to lead his franchise.

Enhancing the Golfer Experience with Technology

GolfTRK's franchise model is heavily rooted in advanced technology, which plays a crucial role in enhancing the overall golfer experience. Each facility is equipped with state-of-the-art tools like TrackMan for comprehensive ball and club data analysis, PuttView for augmented reality putting practice, and a proprietary app named Noonan, which translates practice data into precise club recommendations, allowing players to make informed decisions on the course. This technological ecosystem makes it possible for all kinds of golfers, from collegiate players to hobbyists, to practice efficiently and improve steadily.

The grand opening in Elkhorn isn't just a standalone achievement; it's part of a larger strategy to expand GolfTRK's market presence. The brand has plans to open two more franchises in Liberty, MO, and Coppell, TX, later this January, which will increase its operational footprint to five locations, thereby diversifying its access to golfers across different regions.

Partnership with Collegiate Programs

In a significant endorsement of its training facilities, GolfTRK has partnered with collegiate golf teams, including those of the University of Nebraska Omaha and the University of Missouri–Kansas City. This strategic collaboration positions GolfTRK as a trusted training partner among collegiate athletes, showcasing the brand's commitment to developing the future of golf talent. Matt Williams, GolfTRK's co-founder and Chief Technology Officer, underscores this objective, stating that the facilities are designed for those who seek genuine improvement and measurable growth in their golfing skills.

Future Prospects and Expansion Plans

Looking ahead, GolfTRK is gearing up for the PGA Merchandise Show, an important annual event where it will showcase its franchise opportunities and connect with industry stakeholders. There is a clear vision for the future, aiming to expand its reach further into major markets such as Denver, Minneapolis, Phoenix, Chicago, and more. The enthusiasm surrounding GolfTRK’s innovative approach to indoor golf training indicates a promising trajectory as the company continues to attract professionals eager to reshape their golfing careers.

In summary, GolfTRK's new franchise in Elkhorn is a significant milestone that marks the growing recognition of indoor golf training as a viable and attractive business model. With a firm commitment to leveraging technology for measurable player development, GolfTRK is set to redefine how golfers train and improve, solidifying its role as a forerunner in the industry.