Four Walls Irish American Whiskey Launches Campaign for Real-Life Gatherings in America

Four Walls Irish American Whiskey Invites You to 'Come on in!'



In a culture that increasingly relies on digital interactions, Four Walls Irish American Whiskey, founded by the stars of It's Always Sunny in Philadelphia—Rob Mac, Charlie Day, and Glenn Howerton—has taken a stand. Their latest campaign, aptly titled 'Come on in! Pledge to Hang', encourages Americans to prioritize actual face-to-face gatherings.

The Friendship Recession



The initiative responds to what many are calling a 'friendship recession'. The advent of technology has allowed people to connect virtually, but it seems that these interactions aren't a substitute for the warmth and enjoyment of real-life connections. Recognizing this gap, Four Walls aims to remind everyone of the importance of camaraderie.

To promote this, they have released a series of humorous public service announcements that challenge Americans to break away from their routines. The message is simple: text a friend, make a plan, and show up. With this campaign, they hope to inspire a return to communal joy that so often happens over a good drink.

Engaging with the Community



At the heart of the campaign is PledgeToHang.com, a platform where fans can sign up to commit to gathering more frequently with friends and family. Whether it’s a casual meetup at a bar, an exciting gathering to watch a game, or even a creatively themed house party, Four Walls is encouraging all forms of togetherness.

Those who sign the pledge can enjoy several perks. For instance, each participant will receive $5 Uber vouchers aimed at making it easier to get out and enjoy time with friends. Beyond that, Four Walls will be granting rewards for the most inventive gathering ideas submitted, along with offering party-starter bundles and drink specials at various locations.

The campaign is not just about online pledges; it also promises real-life engagement through matchday meetups at Wrexham AFC supporters’ bars across the U.S., a national tailgate partnership with True Fan Travel, and an ongoing content series that showcases bartenders—the experts in creating environments where strangers feel like friends.

About Four Walls Whiskey



Four Walls Irish American Whiskey is not just any spirit; it's a celebration of friendship and shared moments. Crafted from a blend of grain and malt Irish Whiskies mixed with American Rye, The Better Brown is designed to be versatile for all occasions, whether you enjoy sipping it straight or mixing it into a classic cocktail. It’s the kind of whiskey that's meant to bring people together, just like the four walls of a pub or a home.

Rob Mac, Charlie Day, and Glenn Howerton have infused their talents into this brand, crafting a liquor that is both reflective of their collective experiences and rich in flavor. This trio has delighted audiences for years, and now they’re hoping to enhance social gatherings like never before.

You can find Four Walls Irish American Whiskey available through e-commerce platforms throughout the U.S. and in bars and stores in several states, including Pennsylvania, New York, California, Florida, Texas, and more. Their marketing efforts strongly encourage responsible enjoyment of their products, underscoring a respect for drinking culture.

Join the Movement



In the spirit of the campaign, individuals are invited to visit PledgeToHang.com, interact with their community, and take the initiative to make the 'hang' happen. The Four Walls team puts part of your first ride on them, making it more attractive to engage in those face-to-face moments we’ve all been missing. So, will you come on in? Join the effort to revive the art of friendship today.

Follow Four Walls Whiskey on Instagram @FourWallsTheBetterBrown or visit their website for more information and to stay updated on upcoming events. Gather your crew and raise a glass to reconnecting, one hang at a time!

Topics Consumer Products & Retail)

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