Exciting Collaboration of Cinema Mike Popcorn and Happy Turn Marks 50 Years

A Delicious Collaboration: Cinema Mike Popcorn Meets Happy Turn

In an exciting culinary partnership, Cinema Mike Popcorn is collaborating with Japan's iconic snack brand Happy Turn to mark the latter's 50th anniversary. The new flavor, Cinema Mike Popcorn Happy Turn Flavor, is set to be available exclusively at TOHO Cinemas starting June 11, 2026.

This innovative popcorn flavor captures the unique blend of sweetness and saltiness that Happy Turn is famous for, all while infused into freshly popped kernels of Cinema Mike popcorn—a staple since 2014 in Japanese cinema snack culture. Developed under the careful guidance of Kameda Seika, the creators of Happy Turn, this limited-time offering promises to deliver an irresistible taste experience that will take moviegoers by surprise.

A Taste of Nostalgia and Cultural Significance

The history of Happy Turn traces back to its launch in 1976, in an era marked by economic uncertainty following the first oil crisis. The name itself symbolizes a wish for happiness to return to customers, encapsulated in a unique flavor that combines savory and sweet elements. This innovative flavor profile was groundbreaking at the time, moving away from the traditional soy or salt flavor that dominated the snack scene. Happy Turn soon became a beloved classic, further enhanced by its signature packaging and the introduction of the now-famous