Samsung Reveals the Future of Home Living with Bespoke AI Innovations

Samsung's Vision for Smart Living Embraced at CES 2026

Samsung Electronics Co., Ltd. recently presented groundbreaking insights into its Digital Appliances (DA) Business during a Deep Dive session at CES 2026 in Las Vegas, Nevada. The company is poised to redefine home living through its innovative Bespoke AI technologies, which aim to create an enriched user experience by transforming traditional appliances into intelligent 'Home Companions'. This strategic approach not only highlights Samsung's role in the tech industry but also illustrates the increasing significance of AI in the modern household.

Rethinking Home Appliances as Personal Helpers

Led by Cheolgi Kim, the Executive Vice President and Head of the DA Business, Samsung introduced how its Bespoke AI appliances are revolutionizing daily household tasks. By integrating seamlessly with the SmartThings platform, these appliances have evolved from simple devices into responsive, interactive helpers. Equipped with Bixby voice recognition technology, built-in screens, and cameras, these appliances can 'see' and 'hear', allowing them to anticipate user needs more effectively than ever before.

"Samsung's ultimate goal is to enable better living through Bespoke AI," expressed Cheolgi Kim during the session. He emphasized the potential for these devices to transcend mere functionality and provide users with a unique, connected experience tailored to their lifestyles. Additionally, the intelligence of these appliances extends into Samsung's ecosystem, including televisions and mobile devices, providing a cohesive and immersive smart home environment.

Adapting to Regional Markets for Global Impact

JS Moon, the Head of Research and Development for the DA Business, shared insights on how Samsung is customizing its product lineup to align with regional market demands. For North America, innovative products such as the Bespoke AI Laundry Combo are driving substantial growth, while new kitchen packages boasting unified stainless-steel designs cater to local aesthetics in 2026.

In Europe, where energy efficiency is paramount, Samsung’s highly efficient appliances, such as the Bespoke AI washer, surpass the highest energy standards, demonstrating the brand's commitment to sustainability. Advanced HVAC solutions and integrated kitchen products are also designed to meet stringent eco-conscious standards prevalent in the European market.

Latin America is experiencing momentum in laundry and air conditioning solutions, complemented by growing interests in AI-driven smart home ecosystems. This includes localized features like regional language support and an expanded AI Energy Mode, which are essential for accommodating cultural preferences.

The Future of AI Integration

Looking ahead, Samsung emphasized its commitment to transcending traditional appliance categories into new realms such as HVAC systems, modular homes, and even insurance-based care. By fostering open collaboration, ensuring regional customization, and providing prolonged software support, Samsung empowers consumers with practical and reliable AI experiences.

"At Samsung, we aim to deliver meaningful AI experiences that resonate deeply with local lifestyles and needs," stated JS Moon. The company aims to broaden accessibility to core AI functions like AI Energy Mode, making it available across various price ranges and product types beyond luxury items.

Closing Remarks

In conclusion, Samsung Electronics is setting a robust foundation for the future of home living, apparent in its innovative approach to creating a seamless and interconnected experience for users. With the introduction of Bespoke AI and its integration across its diverse product lines, Samsung is not just fostering technological advancement but also nurturing a vision of enriched, intelligent living spaces. As the smart home revolution continues to unfold, Samsung stands at the forefront, creating the home of tomorrow while enhancing everyday living today.