Ilana Kugel Takes the Helm as Creative Director at Grey/Ven's Womenswear Division

Grey/Ven Welcomes Ilana Kugel as Creative Director

Grey/Ven, the prestigious label known for its understated elegance, has made waves in the fashion industry by announcing the appointment of Ilana Kugel as its new Creative Director for womenswear. With a recognized pedigree in fashion, Kugel brings a wealth of experience to this role, previously having established a strong foothold in the athleisure segment. Her work with Koral swimwear is particularly noteworthy as it marked her as the first designer in this genre to be inducted into the Council of Fashion Designers of America (CFDA).

As the brand gears up for its anticipated runway show at New York Fashion Week (NYFW) in February, Kugel's first collection, aptly titled "The Journey" for Fall/Winter 2025, is set to be a highlight. This debut marks a significant benchmark not only for Kugel but also for Grey/Ven as it ventures into an expansive new chapter in womenswear.

"Ilana Kugel's appointment signifies a pivotal moment for Grey/Ven," stated Scott Weissman, the company's CEO. He emphasized that her contemporary fashion knowledge will inject fresh dynamics into the designs, while her leadership over the burgeoning luxury handbag and accessories segment will help mold the future trajectory of the brand.

Kugel’s inaugural collection features a thoughtful design aesthetic that draws inspiration from the tranquil essence of a desert sunset. The array of garments will include sweaters, dresses, and airy layered pieces, all crafted to exude effortless sophistication. Each item is a testament to various textures and hues, combining solid layers with sheer merino wool and delicate silk accents. The color palette boasts earthy tones matched with a sumptuous, suede-like finish, mirroring the mystique of a wanderlust journey.

"I am thrilled to introduce 'The Journey' collection alongside Grey/Ven," expressed Kugel. Her vision is clear: a minimalist approach that promotes timeless style and substance, prioritizing designs meant to leave a lasting impression over years. Kugel is genuinely honored to be collaborating with a brand that emphasizes design integrity and future potential.

The FW 25 collection will debut at a runway show planned for significance during New York Fashion Week on February 7, 2025, at the esteemed Casa Cipriani venue. This event will also unveil Grey/Ven's first collection of luxury leather goods, crafted to enhance their ready-to-wear offering while exemplifying the brand’s commitment to exemplary craftsmanship and timeless aesthetics.

Kugel has previously contributed to Grey/Ven through two notable collections launched during NYFW. The Resort collection, showcasing new treatments and styles suited for warmer seasons, will soon be available in select stores and online platforms. In contrast, both 'The Journey' FW 25 collection and the luxury leather goods range are set to arrive in Fall 2025.

For further updates on the collection, interested customers can visit greyven.com and follow the brand on Instagram @greyven.ltd.

About Ilana Kugel

Hailing from Rio de Janeiro, Kugel's design philosophy is deeply influenced by her Brazilian heritage, focusing on themes around happiness, health, and overall wellness. Her acclaimed contributions to women’s athleisure have set benchmarks within fashion, significantly advancing not only aesthetics but also innovations in fabric technology.

About Grey/Ven

Grey/Ven champions the concept of quiet luxury by curating a distinctive tonal and monochromatic wardrobe tailored for both genders. With a mission to elevate everyday outfits through timeless designs that empirically balance elegance and comfort, Grey/Ven's offerings are crafted from natural materials with a robust commitment to sustainable and ethical production. With new showrooms on the horizon in NYC and a flagship store debuting in East Hampton, Grey/Ven is clearly on a trajectory of growth and innovation in the fashion realm.