Natracare Transitioning to Employee Ownership: A Legacy of Care for Women and the Environment

Natracare Transitions to Employee Ownership: A Legacy of Care for Women and the Environment

After 37 years, Natracare, a brand founded on the principles of sustainability and women's health, is embarking on a transformative journey by transitioning to an Employee Ownership Trust (EOT). This move not only secures the mission of Natracare but also aligns its future with the passionate individuals who have dedicated their careers to nurturing the brand.

The announcement comes from Bodywise (UK) Ltd., the manufacturer behind Natracare, and reflects the commitment to uphold the core values that have driven the brand since its inception. Founded by Susie Hewson in 1989, Natracare was a pioneer in offering natural and organic period care options at a time when such products were virtually nonexistent. By introducing 100% organic cotton tampons and advocating against harmful additives, Natracare carved a unique niche in the personal care market. Susie’s vision for better, cleaner products reflects a movement that prioritized health over profit.

In Susie's own words, "As we looked to the future of Natracare, it was vital that the company remain guided by the principles it was founded upon—respect for women's health, environmental responsibility, and transparency." Her decision to establish the EOT is a strategic move to ensure that the company's purpose remains at the forefront of every decision made, safeguarding the core values that define Natracare.

The formation of the EOT represents a decisive shift in the typical corporate landscape, which often sees purpose-driven brands sold to the highest bidder or rebranded at the cost of their original missions. Natracare's dedication to maintaining its integrity and commitment to sustainable practices is embodied in this bold step, as the employees themselves will now play an integral role in shaping its future.

With this change in ownership structure, Bodywise (UK) Ltd.'s employees will collectively take on the stewardship of Natracare, ensuring that the brand remains true to its values of environmental stewardship and accountability. Those who understand and live the brand's mission every day will be the decision-makers, emphasizing the importance of long-term impact over short-term financial gain.

A new chapter will also be led by Nina Davies, appointed as the CEO of Natracare. With over 25 years of experience in brand building and nurturing relationships with global partners, Nina is expected to steer the company through this critical transition, treating it as a new beginning rather than an end point. Her leadership signifies that Natracare is taking this change seriously and recognizes the legacy it must carry forward.

For Susie Hewson, this moment is the realization of her efforts to create a company that reflects positive change in the world, affirming that businesses can thrive without compromising their core values. The establishment of the Employee Ownership Trust stands as a testament to her commitment to the people who helped create Natracare, as well as the customers, communities, and the planet they aspire to protect.

Natracare has long been recognized not only for its innovative products but also for its commitment to ethical and sustainable practices. The brand is a certified B Corp and a proud member of 1% for the Planet, contributing a portion of its annual revenue to environmental causes. With certifications from prestigious organizations like COSMOS Organic and GOTS, Natracare exemplifies the standard for responsible consumer products.

As Natracare embarks on this new journey, the focus will remain clear: to deliver high-quality, environmentally friendly options that cater to women's health. The shift to employee ownership is more than a business decision; it symbolizes an enduring commitment to values that resonate with consumers and advocate for a healthier planet. With the integrity of Natracare permanently safeguarded through its employee-ownership structure, the future looks promising for a brand that continues to make a meaningful impact in the realm of personal care products.