#Japan #Tokyo #Pokémon #ANA #JOC

Pokémon's 30th Anniversary Kickoff Event

The Pokémon Company held a kickoff event on February 26, 2026, to mark its 30th anniversary since the release of 'Pocket Monsters Red and Green' on February 27, 1996. The event featured keynotes from the Pokémon Company's COO, Takahito Utsunomiya, who shared the company's future vision and detailed exciting partnerships with All Nippon Airways (ANA), the Japanese Olympic Committee (JOC), and the 12 teams of Nippon Professional Baseball (NPB).

During the event, an exciting showcase was held with Pikachu in uniforms representing all 12 NPB teams, creating a vibrant atmosphere. Special guests included popular actors Mizuki Yamamoto, Mahiro Takasugi, Yuzuno Nagao, and comedians Jumbo Taka and Naoto Ikeda, who participated in discussions about their favorite Pokémon and the shared history of the franchise. A striking timeline featuring the history of Pokémon was also displayed, providing nostalgic recollections for the attendees.

To kick off this landmark year, Utsunomiya announced initiatives themed around the concept of 'verbs' in the Pokémon world, emphasizing enjoyment for new and returning fans alike. The first project, titled 'Hajimaru' (meaning 'to begin'), aims to attract individuals new to Pokémon and provide welcoming entry points into the beloved universe.

The event also unveiled large-scale collaborations with companies including AEON Mall, Suntory, and Yahoo! Japan, designed to engage families and enhance daily experiences with Pokémon-themed promotions. Utsunomiya expressed gratitude to each partner for supporting this extensive anniversary plan, with more details to be shared in the upcoming year.

In a key segment, representatives from ANA and JOC presented joint initiatives commemorating the anniversary. ANA's Executive Officer, Kei Oomae, announced the introduction of three Pokémon jets with a commemorative logo, promising exciting travel experiences around the world. Meanwhile, JOC's Yuki Ota revealed that Pokémon will become the Kids Sports Ambassador, supporting various sports enthusiasts among children, enhancing the relationship between sports and Pokémon as the 2026 Asian Games approach.

The major announcement on partnerships extended to NPB, with the 'Pokémon Baseball Festa 2026' set to celebrate Pokémon’s heritage alongside professional baseball. The event will feature Pikachu in the uniforms of all 12 teams, with each team selecting a unique Pokémon to represent them through special visuals and merchandise.

Guests Yamamoto, Takasugi, Nagao, and the comedians engaged in a light-hearted discussion about their own childhood memories with Pokémon, recounting how the franchise had woven through their lives. Their fond reminiscences added a personal touch to the proceedings, reflecting on the influence of Pokémon across various generations.

To mark the occasion, a special commemorative cake showcased iconic Pokémon, delighting attendees. The enthusiasm and love surrounding Pokémon were palpable as the guests shared their favorite Pokémon and moments that inspired a deep connection with the franchise. Their comments highlighted how Pokémon has been a source of joy and companionship throughout their lives.

As the event drew to a close, the excitement for Pokémon's 30th anniversary was shared by all in attendance, reflecting a passing of the torch for future generations to experience the same joy and adventure that Pokémon has brought to fans since its inception. This celebration is just the beginning of what promises to be a fantastic year for Pokémon lovers everywhere, filled with nostalgia, innovation, and new adventures alongside beloved characters.

With the Pokémon Company planning a year rich in celebrations, promotions, and interactions that honor its legacy while also paving the way for new experiences, fans can look forward to an exciting journey ahead. As the 30th anniversary unfolds, the anticipation only grows stronger for what is to come!