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Mitsubishi Motors Expands North American Lineup

Mitsubishi Motors is embarking on an exciting journey in the North American automotive market with the announcement of a second, innovative SUV model designed to resonate with adventure seekers. In addition to the soon-to-be-released battery electric vehicle (BEV), the company is set to launch an all-new off-road variant of its popular Outlander SUV. This move not only emphasizes Mitsubishi's commitment to electric mobility but also reaffirms its legacy in manufacturing durable, off-road vehicles.

The new Outlander variant will feature specialized off-road bodywork, advanced drive modes tailored for rugged terrains, and enhanced performance capabilities. It aims to elevate the driving experience, enabling families to explore beyond paved roads. This SUV will also benefit from Mitsubishi's renowned Super All-Wheel Control (S-AWC) system, a technology that has been fine-tuned through the brand's impressive history of success in motorsport competitions like the Dakar Rally.

Strengthening the Brand's Presence

The introduction of the rugged Outlander model is part of Mitsubishi’s broader strategy, captured under the initiative dubbed Momentum 2030. Announced in May 2025, this business plan aims to reshape Mitsubishi's presence in North America by expanding the product lineup and modernizing the retail sales experience. This commitment includes introducing new vehicles annually until 2030.

Mark Chaffin, President and CEO of Mitsubishi Motors North America (MMNA), highlighted the significant steps being taken to implement this vision. With the recent launch of the updated 2025 Outlander and an upcoming plug-in hybrid version, MMNA is in a phase of transformation, underscoring the company's agile approach to market demands.

Features to Anticipate

The new Outlander will be equipped with cutting-edge features that enhance both its aesthetic appeal and functionality. Expect an interior that not only offers comfort but also uses materials particularly suited for off-road performance. Drive modes will be optimized for various terrains, ensuring that the vehicle can handle challenging conditions inherent to off-road adventures.

Current drivers of Mitsubishi vehicles can also look forward to the continuation of the brand’s competitive warranty offerings: a 10-year/100,000-mile limited powertrain warranty and five years of unlimited roadside assistance, perfect for peace of mind during explorations.

Product and Retail Strategy

MMNA is strategically positioning itself to not only introduce popular new models but to ensure they remain relevant in a rapidly evolving automotive landscape. The Momentum 2030 initiative outlines a clear path towards electrification, with a focus on engaging with customers through the expansion of their dealer network and innovative purchasing options. Already, there is strong interest from major dealer groups to join the Mitsubishi family, which hints at positive growth prospects.

Mitsubishi's ambitious plans represent more than just the addition of new vehicles; they signify a long-term commitment to customer satisfaction and sustainable automotive practices. The brand’s dedication to providing hybrid solutions, alongside traditional combustion vehicles, allows it to cater to a diverse consumer base seeking various options in eco-friendly transportation.

Looking Ahead

As we approach the anticipated launch dates for both the rugged Outlander and the new BEV SUV, details regarding pricing, specific features, and technical specifications will be unveiled. This marks a pivotal evolution in Mitsubishi's strategy to re-establish itself as a key player in the North American market while celebrating the spirit of adventure that its vehicles enable.

For automotive enthusiasts and potential customers alike, this is an exciting time to explore what Mitsubishi Motors has to offer as they embark on this new chapter in their journey.

For further information on the latest in Mitsubishi’s vehicle lineup and to stay updated with future announcements, visit MitsubishiCars.com.