#Japan #Shizuoka #Elleair #Fujinokuni #Kyorindo

Elleair's Egao ni Touch Project: A Commitment to Children's Futures

In recent years, societal changes have led to a decreasing number of interactions within families. With the rise of single-person households from 29.5% in 2005 to 38.1% in 2020, and the increased reliance on social media leading to less face-to-face communication, the need for meaningful interactions has never been more critical. This is the backdrop against which the Elleair Egao ni Touch Project was launched in April 2022. The brand aims to enhance happiness and smiles through human connections, encapsulated in the term “Essential Touch.”

In collaboration with Kyorindo Pharmacy, headquartered in Hamamatsu, Shizuoka Prefecture, this campaign, titled “Let’s Start Doing Good for Children’s Futures,” took place from October 16 to December 15, 2025. During this period, a portion of sales from Elleair products sold at Kyorindo locations will be donated to the Fujinokuni Future Foundation, which works to support various social issues in the Shizuoka region.

The fundraising efforts from the campaign resulted in a generous donation of 675,734 yen, bringing the cumulative contributions to 2,162,523 yen to date. This money goes directly to non-profit organizations (NPOs) focused on creating safe spaces for children, assisting impoverished families, and supporting educational efforts for those facing issues like school refusal and social withdrawal.

The donation ceremony took place on March 31, 2026, at the Fujinokuni NPO Activity Support Center, attended by key representatives from both companies and the foundation. During this event, a donation certificate was presented by Elleair and Kyorindo, and a gratitude letter was issued from the Fujinokuni Future Foundation, demonstrating a unified commitment to nurturing children in the community.

About the Fujinokuni Future Foundation

The Fujinokuni Future Foundation aims to bridge the gap between the various social challenges faced today and the resources available within the community. By fostering environments that allow diverse stakeholders to participate, the foundation seeks to create a livable future for all residents of Shizuoka Prefecture.

Key Donation Ceremony Highlights

• - Date: March 31, 2026
• - Time: 14:00 - 14:30
• - Location: Fujinokuni NPO Activity Support Center
• - Attendees:

- Yuko Tsuchiya (Executive Director, Fujinokuni Future Foundation)
- Naoto Tsuzuki (Vice Executive Director, Fujinokuni Future Foundation)
- Naotaka Ogawara (President, Kyorindo Pharmacy)
- Takahisa Nishimoto (Deputy General Manager, Elleair Home & Personal Care)

Takahisa Nishimoto expressed the company’s ongoing commitment to addressing societal issues and furthering initiatives centered around children's futures.

Continuing Commitment to Community Engagement

The Elleair Egao ni Touch Project continues to evolve, aiming to foster interactions that promote well-being and emotional bonding. This initiative not only raises funds but also emphasizes awareness about the importance of touch in enhancing happiness through both physical and emotional connections.

Key Project Activities

• - Essential Touch Videos: Short films highlighting the importance of simple human interactions were created and shared on a dedicated project website. These videos aim to inspire and encourage similar gestures in everyday life.
• - Workshops and Community Engagement: The project sponsors events that teach essential touch techniques to families, promoting healthy emotional relationships.
• - Fan Community Initiative: A dedicated platform has been created where individuals can discuss and learn about the significance of human interaction and will expand upon the project’s objectives with participant insights.

The Elleair Egao ni Touch Project is making strides in addressing societal challenges while building a brighter future for children across Shizuoka. Further details about the campaign and its activities can be found on their website.