Genesis Partners with PGA TOUR as First Global Official Vehicle through 2030
Genesis Partners with PGA TOUR
In a remarkable development, Genesis has officially become the first Global Official Vehicle and Official Mobility Sponsor of the PGA TOUR and PGA TOUR Champions, as announced on June 25, 2025. This multi-year partnership extends through 2030, signifying a substantial leap in collaboration between the luxury automobile brand and one of the most prestigious golfing organizations worldwide.
The partnership not only designates Genesis as the first Official Vehicle of the PGA TOUR, but it also sees the brand stepping in as the inaugural sponsor of the PGA TOUR's World Feed. Launched earlier this year, the World Feed aims to provide unparalleled and exclusive content delivery to golf enthusiasts on a global scale, and Genesis’s involvement underscores its commitment to broadening its presence in international markets.
Expanding Genesis's Global Footprint
Genesis's extensive involvement in the PGA TOUR goes beyond just being an automobile sponsor. As part of the multi-faceted partnership, the brand will showcase dynamic content and immersive activations throughout the year at various tournaments. This effort aims to strengthen its brand visibility and cement its reputation within the professional golf community.
The PGA TOUR and Genesis are debuting a special network program titled “Driven,” which gives fans a behind-the-scenes look at the partnership's influence on the sport. “Driven” aims to highlight how Genesis is shaping the golfing landscape by enhancing the experiences of players, caddies, and fans alike. Set to premiere ahead of the Rocket Classic on June 28, this program showcases the collaboration's multifaceted approach to enriching the golfing experience.
Rick Anderson, the Chief Commercial Officer of PGA TOUR, expressed his excitement about the partnership, emphasizing Genesis’s support for chronicling the stories of international golfers and enriching the game’s global narrative. This partnership reflects the long-standing bond formed since Genesis began sponsoring PGA TOUR events back in 2015, including their title sponsorship of the well-regarded Genesis Invitational and the Genesis Scottish Open.
Celebrating a Shared Vision
José Muñoz, President and CEO of Genesis, articulated the significance of this partnership, noting that it marks a monumental point in their ongoing collaboration with the PGA TOUR. The initiative not only creates unique experiences for the players and fans but also signifies Genesis’s commitment to driving excellence in the golf community. Furthermore, he mentioned their involvement in social initiatives, such as California Rises, which aligns with their vision of making a positive impact.
The World Feed, produced exclusively from the PGA TOUR Studios, showcases international talent with a specialized broadcast package, featuring enhanced commentary and multiple camera angles focusing on international competitors participating in the FedExCup events. This innovative approach aims to provide localized content tailored for international audiences, a significant step toward elevating the global fan experience.
The Road Ahead
As both organizations move forward together, their shared goal is clear: to further integrate and elevate the golfing experience while fostering a strong global community. The partnership aims to expand Genesis’s electrified vehicle lineup while promoting sustainable practices throughout the sport.
Genesis's journey began in 2015 as the luxury division of Hyundai Motor Group, focusing on delivering an exceptional driving experience through innovative designs and advanced safety technologies. With its commitment to redefining luxury through a Korean perspective, Genesis continues to attract a global audience while placing customer comfort at the forefront of its mission.
The partnership with the PGA TOUR is viewed as a crucial step in expanding affluence in sport through luxury mobility solutions, demonstrating how the convergence of high-end automobiles and sports can create impactful narratives that resonate with global audiences. Genesis looks forward to continuous collaboration with PGA TOUR, embracing the future of golf and elevating the sport through strategic partnerships.
Thus, as Genesis steps into this acclaimed role, both it and the PGA TOUR are intent on intertwining their trajectories through meaningful initiatives that will benefit the golfing community and worldwide audiences for years to come.