#Japan #Osaka #Blind Soccer #Topica #JBFA

Topica Partners with JBFA for Blind Soccer Promotion

Topica, a leading marketing company based in Tokyo, has recently signed a partnership agreement with the Japan Blind Soccer Association (JBFA) to enhance social media marketing efforts for the upcoming event, "Daicel Blind Soccer Week in Umekita." This international tournament is set to take place from May 18 to May 25, 2025, at Umekita Plaza in Grand Front Osaka.

The collaboration aims to attract new fans and raise awareness about blind soccer, a sport that showcases the incredible talent and teamwork of athletes with visual impairments. Topica plans to leverage its expertise in social media to promote the tournament and the sport itself.

Background of the Partnership

Topica operates under the mission of creating spaces where conversations begin, focusing on enhancing the value of brands and organizations through effective social media marketing. With this sponsorship, Topica aims to highlight the allure of blind soccer and the challenges faced by visually impaired athletes, hoping to provide a platform that resonates with a broader audience.

Key Initiatives for Daicel Blind Soccer Week

1. Tournament Promotion Support: Topica will utilize its social media marketing strategies to effectively disseminate information about the event and the unique aspects of blind soccer to engage potential spectators.
2. Building a Public Relations Team: Support will be provided to streamline various PR activities and strengthen the team’s overall structure, ensuring efficient communication and outreach.
3. Content Planning Assistance: Topica will assist in creating engaging content, including interview articles and short videos, to generate excitement and interest in the tournament.

Comments from the Leadership

Rei Ishikawa, President of Topica, expressed enthusiasm for this initiative, stating, "Blind soccer is a sport that emphasizes teamwork and communication without visual cues. We see a strong connection with our core value of effective communication in our daily work. Through this collaboration, we hope to introduce the charm of blind soccer to a wider audience, fostering a community of support and understanding."

Meanwhile, Daisuke Miyajima, the Tournament Operations Chairman at JBFA, shared his excitement about the partnership, saying, "We are thrilled to have Topica’s support for the Daicel Blind Soccer Week in Umekita. Blind soccer embodies the importance of teamwork and communication among athletes, regardless of their visual abilities. With Topica’s cooperation, we anticipate that PR activities will expand, allowing even more people to discover the appeal of blind soccer."

Looking Ahead

Topica is committed to continuing its efforts in societal contributions through sports, reinforcing its brand values while promoting inclusivity and awareness. This partnership marks an exciting step in making blind soccer more recognized and appreciated in the community.

For further inquiries, please contact Topica’s Public Relations team at:

• - Phone: 03-6822-2977
• - Email: info@topica.co.jp
• - Website: Topica