#Japan #Tokyo #International Students #Yamato #Bunkyo Gakuin

Discovering Japanese Culture Together

On August 3rd, Bunkyo Gakuin University, under the leadership of President Tsutomu Fukui, launched an exciting cultural event titled "Discover the Richness of Japanese Culture." This initiative was organized as part of a fieldwork project for a cross-disciplinary course in Intercultural Marketing, specifically enacted by students from the Faculty of Foreign Languages and the Faculty of Business.

In collaboration with YAMATO Co., the event provided a unique opportunity for 10 international students from Uzbekistan, Turkey, Bulgaria, South Korea, and the United States to engage deeply with Japanese culture. The goal was not only to enhance their understanding of Japan but also to allow these students to carry the essence of Japanese culture back to their home countries.

Event Details

The purpose of the event, which took place at the Hongo Campus of Bunkyo Gakuin University, was multifaceted. It aimed to promote international exchange while serving as a global PR platform for Japan’s rich cultural heritage. The Faculty of Business students utilized event marketing techniques to orchestrate this significant experience. They recognized the crucial role that international students play in sharing the beauty of Japan worldwide, and the event was a testament to their commitment to fostering this cultural exchange.

On the day of the event, the students were given yukata, traditional Japanese summer garments, courtesy of YAMATO Co. They participated in various cultural activities including learning about tea ceremonies and creating handmade uchiwa, traditional Japanese fans. These activities were meticulously designed to provide a comprehensive understanding of Japan’s traditional culture, offering participants a richer experience during their long-term stay.

Collaboration with YAMATO Co.

YAMATO Co., founded in 1917, has embraced a philosophy of co-creation, working closely with customers, local communities, and society at large. With four brands - KIMONO YAMATO, KIMONO ARCH, Y. & SONS, and THE YARD - spanning 78 stores nationwide, they will soon expand internationally with a permanent store in Paris set to open in April 2025. Their ongoing efforts reflect a commitment to redefining kimono culture and global value creation.

Hands-on Experiences

Additional activities during the event included a kimono dressing experience provided by the prestigious Hakubi Kimonoschool in Ginza, founded in 1969, which is renowned for its authentic kimono dressing lessons. The culinary aspect was supported by a local sweet shop, Ogiya, that showcased traditional confections, including a special treat called "Chadō." This collaboration aimed to offer participants an authentic taste of Japanese hospitality and confectionery arts.

Intercultural Marketing Course

Bunkyo Gakuin University's commitment to international education is embodied in the Intercultural Marketing course, which encourages cross-disciplinary collaboration between the Faculty of Foreign Languages and the Faculty of Business. The course was established in 2025, leveraging the university's significant experience in hosting international students and enhancing global perspectives through business research and education. In support, the university provides funding for projects that extend their commitment to international education.

Going forward, Bunkyo Gakuin University aims to build on its legacy of international engagement and continue advocating for Japan's cultural richness on a global scale. With initiatives like this cultural exploration event, the university remains dedicated to fostering understanding that transcends borders, enhancing the social and cultural fabric that binds us all together.