Pepsi Introduces an Inspiring Lineup of Female Football Ambassadors
Pepsi Unveils a Stellar Roster of Female Football Ambassadors
On April 29, 2025, Pepsi® announced its latest group of female football ambassadors, composed of remarkable athletes ready to redefine the game ahead of a thrilling summer full of football. Joining the existing global ambassador, Leah Williamson, are the dynamic talents of Alexia Putellas, Caroline Graham Hansen, Farah Jefry, and Lauren James,
These athletes embody the fiercely competitive spirit that Pepsi represents, and they are expected to make a significant impact on the global football stage this year. Each ambassador is not just a player but a trailblazer who speaks to the growing momentum of women's football—a sport that is surging in popularity, breaking records, and drawing enthusiastic fans worldwide.
Pepsi has a rich history in football, with half a century dedicated to amplifying the passion for the game through strategic partnerships and unforgettable campaigns. This announcement is more than just a roster; it heralds a new era where women's football takes center stage.
Highlighting the New Ambassadors
Alexia Putellas, the two-time Ballon D'Or Féminin winner and a renowned playmaker from Spain, is the first to join the ranks of Pepsi's ambassadors. Celebrated for her exceptional skills and tactical brilliance, Putellas has become a role model for aspiring players around the globe. Expressing her excitement, she noted, "This is going to be a summer to remember, and to do it as a part of the Pepsi family is amazing."
Next is England's own Lauren James, known for her incredible pace and game-changing vision. As a rising star in women's football, James remarked, "Joining the Pepsi family as a global ambassador, and sharing the spotlight with so many incredible athletes is an absolute honor. Get excited for our campaign when it hits the screens."
From Norway comes Caroline Graham Hansen, a Ballon d'Or Féminin nominee known for her tactical awareness and prowess on the field. She expressed her joy about joining the Pepsi family, saying, "We're seeing our game reach new heights, and Pepsi's support is going to help bring that excitement to fans everywhere."
And finally, Farah Jefry, the top scorer in Saudi Arabia's initial women's league, is part of this talented lineup. Her ability to control the game with sharp passing and creative vision highlights her importance to the team's dynamic. Jefry shared her enthusiasm, stating, "Joining this incredible roster and being part of its next chapter is a dream come true."
A Commitment to Women's Football
Pepsi is firm in its commitment to championing women's football. This move pairs seamlessly with the brand's renewed partnership with UEFA Women's Football, now extending to 2030. This pledge underscores the importance of developing the sport and inspiring fans globally.
Cathy Graham Kidd, Pepsi's Senior Marketing Director, expressed confidence in the ambassadors: "Our new ambassadors are not only incredible players but have a thirst for more, a drive to succeed. The women's game has rapidly become a global passion point and is gripping audiences with unbeatable entertainment and inspirational players."
In celebration, Pepsi is set to showcase its new ambassadors in an upcoming football campaign. The featured athletes will highlight their skills and passion, connecting more fans to the excitement of the sport.
Moreover, four massive murals honoring these athletes are being unveiled in major cities such as London and Oslo. These artistic displays are designed to reflect the vibrant energy and unstoppable spirit of each ambassador, further infusing football culture with Pepsi's unmistakable flair.
Pepsi has a long-standing tradition of promoting legendary athletes, and with this new initiative, the brand is poised to create unforgettable moments in women's football history. The time is ripe for this new wave of female athletes, and Pepsi is leading the charge, demonstrating a commitment to driving the conversation around women's football and paving the way for future stars. As fans prepare for the summer of sport, they can expect nothing short of electrifying moments and unparalleled enthusiasm from this all-star lineup.