#Japan #Tokyo #AI Architecture #Amana #Value Exploration

Event Announcement: THE MEET UP | Value-able

On Thursday, April 23, 2026, Amana Holdings Inc., based in Shinagawa, Tokyo, will hold a real event titled THE MEET UP | Value-able: Exploring Value in the Age of AI. This gathering will delve into how the rapid proliferation of generative AI is not just an advancement in tools, but rather a seismic shift that rewrites the very operating system of our society.

In the past, the essence of 'value' in business was often tied to bridging information asymmetries and presenting solutions with the presumption that a definite answer existed. Today, however, the tide has turned. Those who once needed to seek information can now retrieve endless data and answers instantly through AI. This transformation is rapidly diminishing the relevance of traditional 'value propositions,' unsettling existing brands and business models.

Now, we find ourselves challenged to visualize what may constitute 'value' beyond merely refining brands and products. This event aims to explore the question of what potential ‘value-able’ can emerge in an era where coexisting with AI is the norm. Together, we will redefine the intrinsic nature of value, seeking updated methods for delivering this value as we move forward.

Event Program (Subject to Change)

• - 14:00 - 14:40 | Seminar

Remark-able: Exploring the Meaning of Value
With AI providing 'correct answers,' how can we engage human emotions?
- Kenichiro Mogi (Neuroscientist)
- Mizuki Takahashi (Amana, Planner & Producer)
In a time where AI generates a 'mean score' almost instantaneously, high quality and efficiency have become standards, making differentiation challenging. This session will outline how the foundational understanding of value in business is evolving, and uncover the sources from which 'Remark-able' value can originate. Participants will gain insights into how to transform unique philosophies and irrational commitments of companies and brands into articulated 'Remark-able' values.

• - 15:00 - 15:40 | Panel Discussion

Reach-able: Delivering Genuine Value
Amidst the flood of superficiality, let’s discover how to convey 'genuine value.'
- Takahisa Watanabe (Amana, Department Manager & Marketing Director)
- Kousuke Hayashi (Amana, Department Manager & Executive Producer)
- Naoto Osako (Amana, Department Manager & Producer)
As generative AI becomes widely accessible for producing outputs, the current information overload places a premium on delivering 'Reach-able' genuine value that cultivates trust and informs decision-making. This panel discussion, featuring Amana’s producers and managers from the A³ | amana AI Architects team, will explore perspectives on ensuring that value is effectively communicated and the roles of both AI and human professionals in this landscape.

• - 16:00 - 17:30 | Workshop

Reshape-able: Redefining Value
Let's create qualitative value that withstands the tide of quantification.
- Ryo Sugiyama (Amana, Project Designer)
This workshop endeavors not to merely absorb information but to actively shape it into actionable forms. Participants will redefine their own value propositions from the perspective of 'Remark-able' (Session 1) and design communication methods to deliver this value effectively (Session 2). Through group sessions, attendees will clarify what constitutes their unique value in the AI age, rendering it 'Reshape-able' for the next steps.

• - 17:30 - 19:00 | Networking Session

Note: Content is subject to change without notice.

Recommended For

• - Professionals involved in corporate communications, marketing, and branding.
• - Individuals considering the integration of AI into their work but unsure about how to commence.
• - Businesspeople interested in networking and exchanging information across various industries.

Event Details

• - Date: April 23, 2026
• - Time: 14:00 - 17:30 (Networking 17:30 - 19:00)
• - Location: Amana Holdings, Tennoz Office, 2-2-43 Higashi-Shinagawa, Shinagawa, Tokyo
• - Format: Offline / Pre-registration required
• - Capacity: 60 people (Lottery if exceeding applications)
• - Application Deadline: April 16, 2026, 18:00
• - Participation Fee: Free
• - Organizer: Amana Holdings
• - Application URL: Click here to register
• - Contact:

Phone: 03-3740-4011 (General inquiries)
Email: [email protected]

About Amana Holdings

Founded in 1979 as a production company specializing in advertising photography, Amana has since expanded into one of Japan's largest visual production companies, offering services in stills, motion (TV commercials, web videos), and CG (retouching, 3D modeling, apparel CG). With extensive resources and knowledge from handling over 15,000 projects annually, Amana is committed to enabling transformative communication that resonates with clients' values and drives engagement. By integrating unique solutions developed internally, Amana supports companies in enhancing their communication strategies and promoting DX (digital transformation).

Company Overview

• - CEO: Takanobu Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa, Tokyo
• - Founded: April 1979
• - Capital: 100 million Yen
• - Number of Employees: 520 (as of January 1, 2026)
• - Business Activities: Visual Communication Consulting (strategic planning, brand design & activation, internal communications, content marketing, project planning, video/graphic production, web development, and more)
• - Website: Visit Amana