Blacktusk Outdoors Strengthens its Outdoor Gear Line by Acquiring Lucky Strike Fishing Brand

In a bold move to enhance its outdoor gear offerings, Blacktusk Outdoors has announced its acquisition of the esteemed fishing brand, Lucky Strike. This acquisition not only marks a strategic expansion for Blacktusk but also represents a significant preservation of a century-old legacy that has been pivotal in North America's fishing culture.

Founded in 1929, Lucky Strike has been synonymous with quality fishing products, known for its durable tackle and landing nets that have served anglers across generations. The brand’s iconic wooden lures and tournament-famous spoons are staples in the tackle boxes of serious fishermen. Jesse Bleeman, CEO of Blacktusk Outdoors, emphasizes the importance of this acquisition by stating, "This isn't just a brand acquisition—it's a legacy we're choosing to protect and evolve. Lucky Strike has been in the tackle boxes of serious anglers for nearly a century. We're excited to bring fresh energy and forward-thinking design to a company that has stood the test of time."

The integration of Lucky Strike enhances Blacktusk’s existing portfolio, which already includes respected names like Lunkerhunt, celebrated for innovative lure designs, and Walleye County, a brand dedicated to specialized anglers with curated bait assortments. Blacktusk aims to create a diverse array of brands steeped in quality workmanship and creativity, while maintaining authenticity within the fishing industry.

With the acquisition, Lucky Strike is set to retain its unique identity and manufacturing roots. Simultaneously, it will benefit from Blacktusk's robust distribution network, advanced digital capabilities, and enhanced product development resources. "Joining Blacktusk Outdoors opens the door to everything we've been working toward," said Dustin Rhodes, President of Lucky Strike Bait Works. He noted that while the company continues to prioritize hard work and high-quality gear, the acquisition provides them with the tools necessary to reach a broader audience of anglers than ever before.

Plans are already in motion to reinvest in product design and explore new categories, allowing Lucky Strike to expand its impact beyond existing markets into international territories. Despite the acquisition, operations at Lucky Strike will carry on without disruption. The team, alongside the factory based in Ontario, will remain intact, ensuring that customers continue to receive familiar product quality. However, they can also expect improved service, enhanced accessibility, and forward-thinking design concepts.

Blacktusk Outdoors aims to create authentic, premium-quality gear that resonates with outdoor enthusiasts. The thoughtful integration of Lucky Strike into its operations aligns with this mission, ensuring that the heritage of one of fishing's most storied brands continues to thrive while adapting to the modern demands of today’s anglers. The acquisition signifies a new chapter for both Blacktusk Outdoors and Lucky Strike, promising exciting advancements in fishing technology and product offerings for years to come.

As the outdoor market continues to evolve, this strategic move positions Blacktusk Outdoors as a key player, poised to redefine the experience and engagement of anglers worldwide. The partnership embodies a commitment to marrying respected tradition with innovative practices, truly enhancing the outdoor adventure for enthusiasts everywhere.