Frontier's Insights on BtoB Marketing
As the digital landscape experiences rapid evolution, Frontier Inc. is gearing up to share pivotal insights at the upcoming B DRIVE Online conference, hosted by Bizibl Technologies from September 8 to 10, 2026. The conference, themed "Changing the Growth Speed with Marketing," aims to tackle the pressing challenges facing BtoB marketing today. Frontier’s Marketing Division Manager, Takayuki Iwata, will present effective strategies that propelled the company to achieve a remarkable 500% growth through thirteen meticulously curated marketing initiatives.
Understanding the Challenges in BtoB Marketing
In today's BtoB environment, organizations find themselves overwhelmed with a plethora of marketing tools and methods. The massive influx of available options often leads to confusion, as businesses struggle to identify the practices that align with their specific objectives. Complexity in marketing strategies can sever the vital connection between strategic planning and execution, leaving companies stuck in a cycle of ineffective communication with their prospects. This disconnection is particularly pronounced as businesses increasingly rely on automated solutions powered by AI, which risks reducing engagement to mere transactional interactions devoid of genuine understanding.
At Frontier, we believe in fostering meaningful dialogue that delays efficiency for deeper connections. By engaging with clients even before they articulate their challenges—taking into account their organizational culture and the emotions of team members—we adopt a context-based approach to sales, which we define as "contextual sales."
Session Highlights: Growth Strategies Exposed
During the session, participants can expect to gain invaluable knowledge, including:
- - Thirteen Marketing Strategies for 500% Growth: Delve into the live data underpinning these successful initiatives.
- - Evaluating Marketing Channels: Understand how tactics like telemarketing, taxi advertising, and exhibitions have fared, and learn the criteria for selecting winning strategies according to market needs.
- - Navigating the AI Era: Discover how to differentiate oneself through investment in relationships and utilizing contextual selling techniques that resonate with today's savvy consumers.
The theme of the event resonates strongly with our philosophy at Frontier, which emphasizes connecting human experiences and contexts in marketing. We aim to arm entrepreneurs and marketers with insights that cut through the noise of technology to engage authentically with their target audience.
Event Details
Event Name: B DRIVE Online - Changing the Growth Speed with Marketing
Date: September 8-10, 2026
Time: 13:00 - 16:00 JST (Frontier’s session from 15:15 - 15:45 each day)
Format: Online (Bizibl)
Cost: Free
Capacity: 200 participants
Organizer: Bizibl Technologies
Registration Link:
Register Here
Speakers' Background
Shohei Tomitake, CEO of AiKAGI, will join Takayuki Iwata on stage. A graduate of Osaka University of Economics, Tomitake has an extensive background that spans positions from Japanet Takata to Konica Minolta Japan, where he led marketing efforts across different departments before founding AiKAGI in 2025.
Takayuki Iwata, Head of Marketing at Frontier, has built a formidable career since graduating from Waseda University. His experiences encompass key roles in marketing and business planning at Nexway and Digital Arts, contributing to facilitating prominent companies in market growth.
What is Ready Crew?
Ready Crew is a free business matching community that manages an annual budget of 110 billion yen and has facilitated over 140,000 successful matches. It is implemented by around 70% of listed companies, accelerating growth through optimized matchmaking. The cornerstone of Ready Crew's approach is deep conversational inquiry that identifies latent challenges, ensuring businesses uncover true needs that may be previously unrecognized.
Company Overview:
- - Name: Frontier Inc.
- - Location: 17F, Ebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
- - CEO: Masahiro Takahashi
- - Founded: November 2009
- - Website: Frontier
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We invite innovators, marketers, and business leaders to join us at this enlightening event, where strategic marketing insights could redefine your growth trajectory.