LALIGA and Remitly Forge a Promising Partnership in North America

LALIGA and Remitly: A New Era of Soccer in North America

In an exciting development for soccer fans across the United States and Canada, LALIGA has entered into a multi-year partnership with Remitly, a leading provider of online remittance services. This collaboration is designed to not only promote soccer but also to empower immigrant communities through cultural engagement.

Founded in 2011, Remitly has become a trusted name in digital financial services, offering customers a seamless way to send money to their loved ones across borders. With a mission centered on supporting families and communities globally, they are now extending their reach to soccer enthusiasts by becoming the inaugural title sponsor for pickup soccer events under LALIGA’s El Partidazo initiative, which promotes soccer participation and community engagement.

Beginning with the 2025/26 season, this partnership will allow Remitly to spearhead a series of pickup soccer events across major cities, ensuring families can come together and celebrate their shared passion for the game. These events are more than just games; they are community-building experiences, encouraging interactions among participants and creating memories centered around soccer.

In a press statement, Rina Hahn, Chief Marketing Officer at Remitly, remarked, “Our partnership with LALIGA creates new opportunities to bring people together through the universal language of soccer—fostering connection, joy and a sense of belonging in the communities we serve across the U.S. and Canada.” This commitment to community is reflective of Remitly’s broader goal of enhancing the lives of immigrants who may feel disconnected from their roots.

One of the hallmark features of this partnership is the El Partidazo events, which include youth pickup games, where every participant will receive a starter kit containing soccer balls, pinnies, and cones. This initiative not only encourages the youth to play but helps instill a sense of camaraderie among young soccer lovers who aspire to develop their talents.

During the 2024/25 season, LALIGA North America saw over 13,000 fans engage in six El Partidazo events held across cities such as Chicago, Dallas, Houston, Los Angeles, Miami, and New York. With this partnership, LALIGA plans to enhance its reach by organizing at least five events in the upcoming season, significantly impacting local communities as they rally around their favorite teams.

In addition to community events, Remitly's branding will also be featured prominently during LALIGA broadcasts in the U.S. and Canada. Fans can expect to see Remitly’s presence through LED boards and 3D carpets showcasing the brand during select matches of popular teams like Real Madrid, FC Barcelona, and Atlético de Madrid. Such visibility not only promotes Remitly’s services but also reinforces the connection between the brand and the diverse communities that it serves.

Santiago Lucio, Head of Sales at LALIGA North America, echoed this sentiment, stating that the partnership signifies deep cultural ties with Hispanic Americans, enriching the existing passion that bridges generations. “Our partnership with Remitly builds on that connection—just as LALIGA keeps fans close to the game they love, Remitly helps them stay connected to home.”

In essence, the collaboration between LALIGA and Remitly embodies a shared vision of community empowerment through sports. This initiative promises to enrich the lives of soccer fans across North America, providing them not only with entertainment but also a chance to connect with their cultures and communities.

As LALIGA continues to grow its brand and reach in North America, the partnership with Remitly serves as a hopeful reminder of how sports can unify and empower, creating a brighter future for fans and families alike. From playing on the fields to watching their favorite teams compete, this partnership ensures that the spirit of soccer thrives in communities far and wide.