Creating Companies Chosen by AI: FrankPR Launches LLMO Service

FrankPR Unveils Innovative PR Service for the AI Age

In a pioneering move, FrankPR, a Tokyo-based company, has recently launched a service tailored to optimize business information for citation and recommendation by generative AI. This new offering, the "PR型LLMO対策サービス" or PR LLMO Optimization Service, is the company's response to the growing prevalence of zero-click searches, where users receive answers directly from AI without clicking on external links. Recent studies report that this type of search now represents over 68% of queries in the U.S., signaling a crucial shift in how companies must position themselves online.

The Rise of Zero-Click Searches

According to a report released by Search Engine Land in June 2026, utilizing data from SparkToro, zero-click searches reached an alarming 68.01%. This percentage reflects a surge from 60.45% in 2024, indicating a significant decrease in user clicks on external sites. The shift is primarily due to platforms like Google presenting answers directly on the search results page, thus requiring companies to adjust their strategies. With generative AI continuing to evolve, having a presence in the search results is increasingly insufficient; companies must ensure that relevant information is available to AI before users even reach their websites.

New Insights on AI Preferences

Research has shown that AI systems tend to favor information highlighting environmental and social considerations. For instance, studies examining the environmental attitudes of various large language models (LLMs) indicate that many AI models internalize more environmentally considerate attitudes than the average person. This implies that companies actively pursuing sustainability and social responsibility could transform their initiatives into critical assets in this new AI landscape. By aligning their information with the Sustainable Development Goals (SDGs), businesses can enhance their chances of being recognized by AI systems.

FrankPR’s Service Components

FrankPR aims to assist organizations—especially smaller ones—by leveraging its experience and accolades received in sustainable practices, including the prestigious Japan SDGs Award. The PR型LLMO対策サービス is meticulously designed to organize sustainability efforts and amplify their visibility in a way that generative AI can easily reference. The service comprises four essential stages:

1. Story Discovery (SDGs Language): Identify the unique values within a company's operations and contributions to society, aligning these with the framework of the SDGs.
2. External Measures (Third-Party Initiatives): Increase the information sources that generative AI can reference through media interviews, press releases, and articles, thereby enhancing external visibility.
3. Internal Measures (Website Optimization): Adjust company profiles and award histories, structure data meticulously, and ensure generative AI can accurately interpret the provided information.
4. Authority Acquisition: Enhance the company’s credibility by achieving recognition through various awards and making the company noteworthy enough for inclusion in resources like Wikipedia.

This unique approach focuses not only on where information is disseminated but also on the narrative and substance of what is shared—a notable shift from existing SEO and PR strategies.

Future Outlook

As we continue to transition into an era where generative AI is a primary source of information, it is essential that companies ensure their socially valuable initiatives are adequately recognized. The impact of local businesses addressing employment, environmental concerns, and supply chain improvements plays a significant role in Japan’s sustainable development. However, without the necessary means to communicate effectively, these efforts risk being overlooked in AI responses.

FrankPR has set an ambitious goal to extend its new service to 300 companies by the end of 2026, focusing primarily on those diligently working towards the SDGs yet struggling with communication. By properly organizing information that showcases corporate contributions, FrankPR aspires to enhance the information ecosystem where businesses can thrive and be acknowledged for their social contributions.

Service Overview

- Name: PR型LLMO対策サービス
- Launch: Currently available, including offerings to publicly-listed companies.
- Content: Discovery of SDGs stories, support for securing third-party media coverage, optimization of corporate websites for AI, and assistance with Wikipedia inclusion.
- Pricing: Available upon request.
- Website: FrankPR
- Noteworthy Articles: FrankPR Note, SDGs Knowledge Hub