#United States #Las Vegas #Monks #S4 Capital #CES 2026

S4 Capital's Monks Embraces CES 2026 with Innovative AI-Driven Strategies

S4 Capital's Monks is poised to make a significant impact at CES 2026 through a groundbreaking strategy that integrates marketing and technology. The brand, which champions a global, digital-first, and data-driven approach, intends to reshape how marketing is perceived—from a cost center to a dynamic growth engine. This initiative emerges from the recognition that traditional marketing frameworks are insufficient for today's evolving landscape, necessitating a more innovative and agile approach.

At the CES Foundry, Monks will unveil its dual-track strategy that merges the futuristic aspects of technology with practical applications. By positioning itself at the heart of the newly defined CES Foundry, while concurrently retaining a strong presence at C Space, Monks aims to become the go-to partner for C-suite executives looking to navigate the convergence of marketing and technology.

Reimagining Marketing Through AI

Wesley ter Haar, Chief AI Officer of Monks, emphasizes the shift away from superficial engagements with AI. Instead, he advocates for a deeper understanding of how AI can genuinely enhance business operations. The focus for 2026 is on moving beyond mere novelty; it’s about creating a mature operational workflow that genuinely adds value.

Monks is committed to supporting CIOs, CTOs, and CMOs in their transitional journeys, aiming to provide them with essential tools to not only meet but exceed business objectives. By leveraging Monks.Flow, the brand asserts that applying AI can result in reduced operational costs while simultaneously boosting returns. This paradigm shift enables companies to realize marketing potential as a true catalyst for financial and organizational growth.

The Pillars of Transformation

As articulated by James Stephens, EVP and Head of Global Brand at Monks, the focus for 2026 is condensed into three essential pillars: Intelligence, Creation, and Orchestration. Central to this initiative is the transition from static demographic analytics to dynamic, real-time cultural insights—termed 'culture graphics.' This innovative leap allows brands to align more effectively with media platform algorithms, transforming each creative endeavor into actionable data insights. This shift empowers the evolving C-suite to build smarter brands that can adapt and grow with emerging consumer interactions.

Rick Eiserman, President and Global Executive Lead, reinforces Monks' role as a guiding force for enterprises aiming to achieve exceptional growth. The combined efforts of Monks' Marketing and Technology Services teams are not only about demonstrating capabilities but also laying out a strategic blueprint for transformation.

Practical Applications at CES

Monks will host multiple presentations throughout CES, where executive leaders will distill complex concepts into actionable insights for the modern enterprise. Highlights of the schedule include:

• - AI Unleashed Creativity That Inspires and Stays Human: A session featuring Sir Martin Sorrell alongside industry leaders exploring how technological advancements can produce exceptional creative outputs that resonate with audiences.
• - How to Transform the Economics of Advertising with AI: An intensive workshop with thought leaders from notable companies such as Adobe and T-Mobile, focusing on creating a modern playbook for marketers.
• - Inside the AI-Native Enterprise: A discussion outlining how organizations can seamlessly transition to an AI-centric business model.
• - 25 Minutes of AI Live from Las Vegas: Monks' flagship digital series offers updates and insights directly from CES, offering real-world case studies that showcase practical applications of AI technologies.

Monks claims a strategic location at Booth #FT-11 in the Foundry, connecting with major partners such as NVIDIA. This hub will showcase:

• - LiveVision Demonstration: A near-real-time AI video understanding pipeline that illustrates rapid AI applications enhancing creative decision-making.
• - Monks.Flow Interactive Demo: Attendees can explore how cultural insights drive innovative content creation in partnership with Monks.

Join Monks at CES 2026

As CES approaches, Monks invites those interested to explore their dedicated CES landing page for comprehensive details and exclusive AI-focused sessions. The brand's commitment to integration and innovation paves the way for a future where marketing is not just a function but a transformative force in business.

About Monks

As a forward-thinking brand under S4 Capital plc, Monks is deeply dedicated to innovation and leveraging advanced marketing and technology services. The brand’s goal is to redefine how companies engage with consumer experiences through AI and sophisticated strategies, ensuring organizations not only react to trends but actively shape them for sustained growth.

About S4 Capital

S4 Capital plc represents a new era in digital advertising and marketing, exhibiting unmatched agility and dedication to building a fully digital services company that caters to diverse client needs. Founded by Sir Martin Sorrell, the company is driven by innovation and an unwavering commitment to transforming the industry landscape, with the aim of providing comprehensive solutions to meet the demands of a rapidly evolving marketplace.