Curb Launches Curb Flow to Innovate Urban Mobility in Las Vegas

In a move that promises to reshape urban mobility in one of the most visited cities in the U.S., Curb has officially launched Curb Flow in Las Vegas. This innovative platform is set to significantly enhance the accessibility of licensed taxis and streamline ride availability, catering to the growing transportation demands spurred by millions of tourists visiting the city annually.

Curb Flow is designed to consolidate ride requests from multiple sources—street hails, fleet dispatches, and app bookings—into a unified system. This integration not only accelerates the connection between drivers and riders but also aims to improve overall ride availability, which is crucial during peak times such as major events and festivals.

In 2024 alone, Las Vegas welcomed over 41 million visitors, many arriving for significant events like the Super Bowl LVIII and the Consumer Electronics Show. These high-profile gatherings showcased an enormous surge in transportation demand, exemplified by the additional 330,000 attendees during the Super Bowl. Furthermore, events such as the upcoming Formula 1 Grand Prix are expected to draw similar crowds, further validating the necessity for robust transportation solutions like Curb Flow.

According to Dorel Tamam, VP of Mobile Business Unit at Curb, "Las Vegas's dynamic environment necessitates more than just a platform that links drivers with riders. Curb Flow implements a thoughtful approach towards urban transportation, ensuring that cities can effectively manage rising demands while supporting sustainability efforts for drivers and local fleets."

Curb's strategy involves forging partnerships with mobility stakeholders to enhance transit options, thereby improving the overall experience for riders. The collaboration extends even to competitors like Uber, embodying a cooperative model that simultaneously drives innovation and provides a critical service that aligns with Curb's driver-first ethos. By simplifying fleet management operations, Curb is focused on amplifying driver earnings and enhancing the stability of the ecosystem.

The introduction of Curb Flow in Las Vegas builds on its existing operations in Nevada, where it began expanding in Reno in December 2024. This expansion is part of a broader rollout across major North American cities, including New York, Chicago, and San Francisco. Since the inception of Curb Flow in 2023, the company's nationwide network has burgeoned to four times its initial size, providing enhanced connectivity and service across varied regions.

Curb's overarching mission is to redefine urban mobility by offering transparent pricing and fostering collaboration among taxi services and for-hire vehicles. With a network that connects over 100,000 drivers throughout 65+ cities in the U.S., UK, and Canada, Curb plays a vital role in facilitating millions of rides while driving significant revenue through payment platforms.

As urban environments continue to evolve, the need for efficient, sustainable transportation systems remains paramount. Curb Flow stands out as a leading solution that not only addresses immediate urban mobility challenges but also paves the way for future developments in transportation technology. With its commitment to sustainability, innovation, and driver well-being, Curb is setting a new benchmark in the taxi and ride-hailing industry. For more information on Curb Flow and its benefits, visit www.gocurb.com.

Curb is not just a platform; it’s a catalyst for change in urban transport, working tirelessly to ensure that everyone—from drivers to passengers—benefits from its services.

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