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Round Room's Mission to Support Students and Families

In a heartwarming gesture aimed at supporting families, Round Room, one of the largest Verizon authorized retailers in the U.S., has committed to distributing over $3 million worth of backpacks to 140,000 students this July. This initiative, dubbed the “School Rocks Backpack Giveaway,” has been an annual event for 13 years and will see contributions across more than 1,200 TCC and Wireless Zone stores.

The giveaway is not just another corporate responsibility effort; it represents a deep commitment to community support. On July 27, thousands of franchise owners and team members will come together to welcome families eager to receive these free backpacks, symbolizing more than just school supplies.

A Shared Commitment to Community
Scott Moorehead, CEO of Round Room, eloquently stated: "When our teams gather in stores across the country to give back on the same day, it’s a magical thing." This perfectly captures the spirit of the event, emphasizing the importance of community engagement. Each backpack acts as a lifeline for families who may be feeling the pinch of rising costs associated with back-to-school expenses.

The Fiscal Challenge for Families
As families prepare for the upcoming school year, financial pressures are palpable. According to recent surveys, families last year spent an average of $875 on school supplies, a figure that has soared by almost 24% over the last five years. This increase means that even essential items like backpacks may become burdens for financially strained families. Almost three-quarters of parents expect their spending to remain the same or even increase this year. Thus, community support initiatives such as the School Rocks Backpack Giveaway become not only beneficial but essential.

Stuff the Bus Campaign Collaboration
This year marks an additional milestone: the conclusion of Round Room's inaugural Stuff the Bus campaign, a nationwide drive that took place throughout June. Designed to collect classroom supplies for under-resourced schools, this initiative garnered local support and nominations from various community businesses across five states. One lucky school will win a bus filled with nearly $40,000 worth of essential supplies gathered through this campaign.

Moorehead remarked, “The rising cost of everyday essentials is forcing parents to make hard choices, and a simple backpack can become one more financial stressor.” This statement reflects a deeper understanding of many families' struggles during the back-to-school season, highlighting the significant role this initiative plays in helping children start their school year with confidence and support.

An Ongoing Commitment to Philanthropy
Since its inception in 2013, the School Rocks Backpack Giveaway has enabled Round Room to provide over 1.5 million children with backpacks with its continued dedication to philanthropy and community support. Families are invited to participate by visiting local store locations, where they can collect one backpack per child as long as supplies last.

To keep abreast of participating locations, families can consult the TCC and Wireless Zone websites and filter their query to find nearby stores involved in the giveaway.

More Than Just Backpacks
Philanthropy is a core value at Round Room, underscoring its mission to enrich the communities it serves. The positive impact of the company's community efforts can be seen through various initiatives, from local backpack giveaways featuring collaborative family activities to national campaigns supporting teachers and shelters for domestic violence victims.

With more than $8 million donated to various local nonprofits through its community grant program, Round Room demonstrates that effective corporate responsibility can create a meaningful difference in people's lives.

For further details about Round Room's philanthropic initiatives, visit roundroom.com/our-impact.

About Round Room, LLC
Founded with a strong mission to give back, Round Room operates TCC and Wireless Zone, becoming one of the significant Verizon authorized retailers in the U.S. The organization has been recognized with several prestigious awards, including the Top Workplaces USA 2025 accolade. Their commitment to community impact is evident in their active engagement with more than 1,200 retail locations across 43 states and their donations exceeding $8M to various charities.