#Japan #Tokyo #Harami-chan #Children Smile Movement #Soichi Noguchi

The Children Smile Movement: A Commitment to Kids' Happiness

Tokyo is witnessing a heartwarming initiative known as the Children Smile Movement. Spearheaded by various sectors including businesses, NGOs, schools, and local governments, this movement aims to create a society that prioritizes the happiness of children. On November 7, 2023, the official PR videos featuring notable ambassadors were launched to share the heart of this initiative.

The PR Video Series: A Closer Look

In these videos, the activities of participating companies and organizations are showcased with clarity. The charming Harami-chan serves as the navigator for a four-part series, which promises to captivate viewers with her original piano performances during the opening and closing segments. Each video focuses on different facets of the movement, aiming to engage a broad audience.

Episode Breakdown:

1. Job EX for Middle and High School Students featuring Hikaru Murayama.
- Watch here: Job EX
- This episode brings us into the world of middle and high school students participating in the Job EX program during the summer. Hikaru shares his firsthand experience visiting Sustainable Food Asia Co., where he dove into cafe operations and menu development. This experience is presented from the youthful perspective of students, emphasizing the joy and lessons learned during vocational exposure.

2. Children Smile Movement Awards featuring Soichi Noguchi.
- Watch here: Children Smile Movement Awards
- Esteemed astronaut Soichi engages in a meaningful dialogue with representatives of the Dream Rakuza Project, the winners of the 2023 Excellence Award. Through this discussion, viewers will explore the significance of recognizing innovative initiatives aimed at nurturing children's smiles and the transformative impact these awards have on such endeavors.

3. What Companies Can Do for Kids’ Smiles featuring Kazuo Hirai.
- Watch here: What Companies Can Do
- Kazuo Hirai visits the recent MEET UP! event held in October, where participating organizations shared insights into promoting initiatives that foster children's happiness. His perspective provides valuable tips for companies on how to effectively contribute to this noble cause and enhances the collective spirit of the participating entities.

4. Children’s Experience Events featuring Naoki Ogi.
- Watch here: Children’s Experience Events
- Naoki, accompanied by Harami-chan, presents an array of children’s events organized by the movement’s participant organizations. This segment provides a delightful overview of how children thrive and grow through experiential learning at these vibrant events, shown through engaging clips.

How to View the Videos

Fans of the movement can easily access these insightful PR videos on the official Children Smile Movement website: Children Smile Movement Homepage and through their social media accounts on YouTube: YouTube Channel.

Release Schedule:

• - November 7, 2023: Promotional video (15 seconds) - Watch it here
• - November 10, 2023: Job EX episode
• - November 13, 2023: Children Smile Movement Awards episode
• - November 17, 2023: Company Contributions episode
• - November 20, 2023: Children’s Experience Events episode

A Sustainable Future for Tokyo’s Youth

The Children Smile Movement does not solely rely on governmental efforts but is a collaborative endeavor that channels the strengths of various sectors into ensuring a brighter future for Tokyo's youth. This initiative resonates with the 2050 Tokyo Strategy, which emphasizes children's needs and perspectives in policymaking. Through this campaign, Tokyo hopes to solidify a community where every child's smile is cherished and nurtured.