Exploring the Current Trends and Preferences in Paper Planner Usage

In an age dominated by digital tools for scheduling, a recent survey conducted by Cross Marketing sheds light on the enduring appeal of paper planners. The survey, which gathered responses from a national demographic of men and women aged 20 to 69, presents a fascinating insight into the habits and preferences in planner usage across various age groups.

Key Findings from the Survey

According to the data, only 31% of respondents currently use a paper planner, while 36% have ceased using them altogether, indicating a slight decline in active users compared to those who have transitioned away from paper planners. Particularly notable is the statistic that more than 40% of individuals in their 60s still actively use paper planners, a significantly higher proportion than the younger generations, where nearly 50% of those in their 20s have never used one.

The survey also explored the management of schedules and records, revealing that a mere 14.8% of participants rely exclusively on paper planners. Furthermore, 16.2% of respondents combine both paper and digital tools, while 28.7% use digital platforms solely for their scheduling needs. This suggests a clear preference for digital tools across all age brackets, even amongst older users.

Purchases and Longevity

When it comes to purchasing habits, a substantial 41.3% of paper planner users buy their planners at the end of the year, specifically between November and December. Notably, more than 50% of those aged 50 to 60 follow this purchasing pattern, while purchasing continues to dwindle among younger generations, with only about 30% of individuals in their 20s adhering to the same strategy.

The longevity of paper planner use is remarkable, with 68.3% of current users having utilized their planners for over five years. Interestingly, about 30% of those in their 20s have recently started using planners, reflecting a younger demographic that is beginning to explore this more traditional format.

The Unique Joy of Paper Planners

The study highlights that the quintessential joy of using a paper planner lies in its ability to aid memory retention and provide a sense of permanence that digital tools cannot replicate. Over 30% of respondents appreciate the benefits of writing down their thoughts, with many acknowledging that it helps them remember and not forget important tasks. Participants also noted that it is easier to track overlapping appointments and to reminisce by reviewing past records. The thrill of choosing a new planner and preparing to use it is particularly resonant among female respondents, who seem to derive more enjoyment from the process than their male counterparts.

Research Methodology

The Cross Marketing survey utilized an internet research methodology and is based on self-administrated questionnaires through their QiQUMO platform. Conducted across all 47 prefectures in Japan from January 9 to 10, 2026, the survey garnered 1,100 valid responses from individuals aged between 20 to 69.

As digital tools continue to grow in popularity, paper planners are finding their niche through a loyal user base that appreciates their practical benefits. This trend invites further exploration into how paper and digital modalities can coexist harmoniously in the future of planning and organization.