#BREAK #Kuki! #THE SMOKING ROOM

BREAK's Original Program Launches

In an exciting development for office environments, Kosodo Inc. and New Technology Co. have joined forces to launch the first-ever original program titled "Kuki!'s BREAK Consultation Room" through their joint initiative, THE SMOKING ROOM VISION BREAK, commonly known as BREAK. This innovative program capitalizes on the unique characteristics of BREAK as a medium that offers a six-minute space for viewers, creating an engaging experience where renowned comedian Kuki! provides creative solutions to business inquiries.

The format of this show is ingeniously crafted to enhance the qualities of a 'stay-type' Out-of-Home (OOH) media. By incorporating humor and relatable content into the viewing experience, the show promises to resonate well with its audience, ultimately increasing the media's value as a platform that captures attention effectively.

A Strong Collaboration

BREAK has been expanding rapidly, particularly within the 23 wards of Tokyo, aiming to establish itself as a significant media player by mid-2025, with a reach of over 5.2 million monthly viewers and installation in 391 facilities across 490 screens. This growth highlights the platform’s potential to connect with urban business professionals in a compelling manner. With an average dwell time of approximately six minutes that occurs five times a day, BREAK has dominated the viewing experience landscape, and its collaboration with Kuki! for the first original series further solidifies its commitment to engaging content.

Starting from June 30, 2025, viewers can tune into Kuki!'s BREAK Consultation Room as Kuki! tackles relatable business dilemmas submitted by professionals, bringing laughter and valuable insights into the smoking area. This approach does not only entertain but also aims to deliver brand messages more organically through comedic segments.

Kuki!'s Enthusiastic Call to Action

Kuki! has playfully addressed his audience with, "To those tormented smokers, take note and look here!" stirring curiosity and anticipation among viewers.

Expanding Collaboration Opportunities

Breaking new ground in advertising experiences, BREAK is also introducing a new tie-up menu called