An Exciting Collaboration to Remember
A thrilling partnership has been announced between Narumiya International, well-known for its beloved character brand Narumiya Characters, and the popular live streaming and video app MixChannel, developed by DONUTS. This collaboration marks a significant cultural moment, as it brings back the charm of the Heisei girl era and leverages contemporary digital platforms to amplify its reach. From March 13, 2026, to September 30, 2026, various events and auditions will be held within the MixChannel app, allowing users to engage with the Narumiya Characters in exciting new ways.
The Background of the Collaboration
In recent years, we have witnessed a resurgence of interest in early 2000s fashion and culture, often referred to as the