#Japan #Tokyo #Oshi Katsu #Wako Co #DEAD POP

Innovative Vending Experience at DEAD POP FESTIVAL 2025

In an exciting collaboration, Wako Co., led by CEO Katsumi Sugawara, has partnered with PIA Live Creative and Pro Relation to introduce the 'Oshi Katsu JIHANKI' project. This initiative saw the installation of three next-generation vending machines named Epsilon at the much-anticipated DEAD POP FESTIVAL 2025, which took place in June and is known for featuring a mix of prominent domestic and international artists.

The DEAD POP FESTIVAL, spearheaded by the renowned rock band SiM, attracts thousands of music enthusiasts each year who come to enjoy outstanding live performances and a unique festival atmosphere. This year, the festival was held at the East Park of Kawasakihin East Island, drawing an enthusiastic crowd eager to experience this year's lineup of diverse music acts.

The introduction of the 'Oshi Katsu JIHANKI' vending machines offered a novel solution for festival-goers, allowing them to purchase exclusive event merchandise without the long waits typically associated with on-site sales. This innovation was particularly crucial in managing the crowd's excitement while avoiding congestion during the event.

The vending machines provided not only the convenience of quick purchases but also the thrill of chance through random item inclusions, enhancing the overall shopping experience. Attendees expressed overwhelming approval of the initiative, praising it for seamlessly integrating with their festival experience. The Epsilon machines became a focal point, drawing lines of eager fans ready to try their luck at obtaining rare collectibles and exclusive goods from previous events.

About the Companies Involved

Wako Co.

Based in Fuchu, Tokyo, Wako Co. specializes in the sale of innovative vending machines. CEO Katsumi Sugawara leads the company, which is committed to bringing cutting-edge solutions to the retail landscape.

PIA Live Creative Co.

Situated in Shibuya, Tokyo, PIA Live Creative, under the leadership of Naoki Mori, focuses on planning and producing live events that engage audiences and create unforgettable experiences.

Pro Relation Co.

Located in Shinagawa, Tokyo, Pro Relation, led by CEO Honoka Nozaki, is at the forefront of creative production and e-commerce solutions. They spearheaded the 'Oshi Katsu JIHANKI' vending machine project, aiming to enrich fan interactions through innovative sales channels.

For inquiries regarding this venture, please reach out to Pro Relation using the following contact information:

• - Contact: Komori
• - Phone: 03-6822-0912
• - Email: [email protected]

With 'Oshi Katsu JIHANKI', Wako Co., PIA Live Creative, and Pro Relation have made a remarkable step towards reimagining the way fans engage with their favorite music events, making merchandise access as thrilling as the live performances themselves. The success of this project promises exciting possibilities for future collaborations in the realm of event merchandising.