Innovating the On-Demand Industry: The Journey of Masaya Fukushi at Madoguchi
In an era where convenience is paramount, companies that cater to immediate needs are rising to prominence. Among them is madoguchi, a Tokyo-based startup that is transforming how users access on-demand home services. Co-founder and COO, Masaya Fukushi, has been featured in the interview series 'The Enthusiastic Venture 100', an initiative that highlights promising entrepreneurs and business leaders.
Fukushi embarked on his journey with madoguchi during his university days. Starting as an intern, he quickly rose through the ranks, leading to the launch of several initiatives, including the 'Fu-Yohin Kyushu no Madoguchi' (Gateway to Unwanted Item Collection) media platform. This growing startup now boasts a robust organization that specializes in matching users with service providers for urgent household issues.
Introducing ‘Oyobee’: On-Demand Service Made Easy
One of the standout innovations from madoguchi is the app 'Oyobee', set to officially launch in 2025. This cutting-edge platform enables users to summon specialists for various urgent problems—ranging from junk removal to plumbing repairs and pest control. 'Oyobee' streamlines the entire experience, allowing users to compare quotes and manage their requests right from the app, ensuring speed and transparency in pricing.
Fukushi envisions a future where resolving minor inconveniences becomes instantaneous. He argues that the creation of an
on-demand culture can redefine how society manages everyday challenges. 'With the power of web media and our application, we aim to reaffirm the value of swift service,' he expresses.
A Closer Look at Masaya Fukushi
As of 2023, Fukushi holds the title of COO at madoguchi. His career trajectory exhibits a blend of academic and practical experience. At Waseda University, he harnessed his entrepreneurial spirit by joining madoguchi as an intern, eventually leading to a full-time role upon graduation. His expertise in new business development and marketing within the unwanted item collection domain has been pivotal in steering the company’s growth.
In 2025, he will assume the role of product manager for 'Oyobee', further underscoring his commitment to advancing madoguchi’s mission of solving everyday issues promptly.
Madoguchi: A Media Venture with a Mission
Madoguchi has embraced the motto, 'Turning blind spots into value.' This mantra reflects its objective: creating a platform that provides immediate solutions to everyday dilemmas. The company operates comparison sites and matching applications focused specifically on essential home services like junk collection, reuse, and house cleaning. By optimizing the interaction between users and service providers, madoguchi aims to facilitate a more efficient resolution process.
Services Offered
'Oyobee' stands out as a revolutionary app, connecting users with service providers instantly, eliminating the previous hassle of searching for the right contractor and managing bookings through cumbersome communication methods. Users can now resolve issues quickly, as the app automatically calculates market rates for services, allowing individuals to select prices they find reasonable, all within seconds.
With over 1,000 client partnerships, madoguchi's services are shaping a new landscape of home service accessibility.
About Madoguchi
Founded in 2016 and headquartered in Tokyo's Minato Ward, madoguchi focuses on creating matching sites tailored to services related to unwanted item collection and estate clearing. The firm is led by CEO Naokawa Yasuoka and boasts an impressive online presence through its various digital platforms. The company also made its mark by being recognized in the 'Best Venture 100' for 2025, reaffirming its goal to become a more impactful player in the industry as a united organization.
For more details, visit
madoguchi.
Recognizing Excellence
Being selected as a part of the 'Best Venture 100' is a testament to madoguchi's potential and growth trajectory. This initiative showcases 100 promising startups identified by Ishin Inc., which operates the Venture Communications platform. For further information on the selection criteria, feel free to explore the
Best 100 website.
Fukushi and his team at madoguchi continue to champion their mission, striving towards making immediate service accessibility a norm in everyday life.