Sockerbit and Sprouts Launch Exciting Swedish Pick & Mix Candy Program

A Sweet Partnership: Sockerbit and Sprouts' New Swedish Pick & Mix

In an exciting development for candy enthusiasts, Sockerbit, a prominent Swedish candy brand, has announced a strategic partnership with Sprouts Farmers Market to launch an innovative pick-and-mix candy experience in the United States. This new initiative, marking a significant expansion for Sockerbit, will introduce customers to a delightful candy selection, allowing them to personalize their sweet treat combinations. Starting in October 2026, Sprouts' nationwide stores will showcase packaged Sockerbit candies, with a special emphasis on a unique pick-and-mix program available in select locations.

Sockerbit, which introduced the Swedish Pick & Mix tradition to the U.S. in 2010, continues to celebrate its rich heritage of high-quality, naturally flavored and colored sweets. This partnership represents a remarkable opportunity for Sprouts to diversify its candy offerings, providing customers with an interactive shopping experience where they can choose from an array of 12 different candy varieties, four of which are exclusive to Sprouts.

A New Way to Enjoy Candy

At the heart of this initiative is the cherished Swedish tradition of creating a personalized candy selection, known as 'Pick & Mix'. Shoppers can explore a vibrant assortment of sweets and curate their ideal mix, catering to individual tastes and preferences. As Stefana Ernberg, co-founder of Sockerbit, shared, this new launch is not just a business venture but a way to share the nostalgic experience of candy selections that he grew up with.

Ernberg reminisces about how his 85-year-old mother continues to partake in this candy tradition to this day. This tie to personal history underscores the importance of shared experiences surrounding candy, encapsulating joy and discovery in every mix. Along with the established flavors, the burgeoning collaboration will also unveil the enticing new "Banana Dream" and "Sour Berry Dream" to join Sockerbit's best-selling Dream Series.

Additionally, the iconic Sockerbit Mallows will see their grocery debut at Sprouts, starting with the Sour Peach flavor—a treat that has never been tasted before in this market.

Expanding Horizons in Candy Retail

For those interested in tasting these delightful sweets, the 17 participating Sprouts stores in California and Florida have been specially selected to feature this innovative candy mix program. Consumers can use the Sprouts store locator on Sockerbit's website to find their nearest store carrying this new array of candies. The packaged assortment is also widely available in 500 Sprouts stores across the nation, making these Swedish sweets more accessible than ever.

With a commitment to quality, Sockerbit ensures its candies contain no high-fructose corn syrup and are made using only natural flavors and colors. This aligns seamlessly with Sprouts’ mission of promoting healthier, fresh, and organic products.

Founded in 2010, Sockerbit has been a pioneer in bringing high-quality, authentic Swedish candy to the American market. Their philosophy centers around offering consumers enjoyable experiences laden with nostalgia, merging traditional practices with contemporary tastes. The Sprouts collaboration is yet another step in Sockerbit's ongoing journey to redefine the candy landscape in the U.S.

A Ritual of Sweetness and Enjoyment

As this partnership takes off, both Sockerbit and Sprouts aim to rejuvenate the candy buying experience, allowing consumers to select their favorites, experiment with new flavors, and share these joy-filled moments with those around them. This celebration of customized candy enjoyment not only harks back to deeply rooted traditions but also positions the brands to lead the way in innovative candy retailing for the future.

For more details about the participating stores and information about Sockerbit's offerings, shoppers can visit Sockerbit's store locator. The sweet revolution invites everyone to experience candy in a whole new light—one delightful selection at a time.