#USA #Troy #PureForge #Brake Technology #Grant Hanson

PureForge Appoints Grant Hanson as Chief Revenue Officer

In a strategic move to bolster its sales and expand its market presence, PureForge®, a pioneer in the manufacturing of ultra-durable brake systems, has appointed Grant Hanson as its Chief Revenue Officer. This appointment is significant for the company as it seeks to enhance its revenue streams while scaling operations across law enforcement, commercial fleet, and Original Equipment Manufacturer (OEM) markets.

A Proven Leader in Revenue Generation

Grant Hanson is no stranger to generating revenue in emerging markets. With over 30 years of experience, he has successfully led growth in companies that have revolutionized their respective industries through innovative technologies. His impressive track record includes transforming Jawbone into a multi-billion-dollar company and leading the Bluetooth audio and fitness wearables category's inception. His extensive background also includes his time at yurbuds, where his efforts helped position the brand for acquisition by Harman International.

Hanson’s experience doesn't stop there. He has also had significant influence at Motorola, managing major accounts and contributing to the company's dominance in the wireless sector during its formative years. As he joins PureForge, he brings expertise in building global sales teams and developing distribution strategies that span nearly 60 countries, covering diverse sectors like robotics, premium audio, and SaaS.

Enhancing Product Awareness in Law Enforcement and Beyond

PureForge stands at a pivotal intersection of growth, particularly in serving law enforcement fleets. Its innovative Atomic-Forged® technology offers significant advantages, including preventing brake fade in extreme conditions and boasting a lifespan that extends the duration between maintenance checks. Currently, over 120 agencies are utilizing PureForge's braking systems, with these vehicles collectively exceeding 15 million miles on the road. As the industry faces increasing pressure to reduce costs, the combined savings of over $10,000 per vehicle in lifecycle maintenance presents a compelling case for fleets to adopt PureForge's technology.

Moving forward, Hanson aims not only to solidify PureForge's standing in law enforcement but also to expand its footprint within commercial fleets. Additionally, he is tasked with establishing a new revenue stream concerning OEMs. This effort is bolstered by recent TÜV-Nord Germany testing, which confirmed that PureForge's brakes produce less than half of the Euro 7's non-exhaust emissions limit, thus providing OEMs a pathway to compliance ahead of the November 2026 deadline.

The Road Ahead: Sustainable Solutions and Global Strategy

Hanson's focus will be on creating awareness among fleet managers, procurement officials, and OEM engineering teams regarding the benefits of PureForge's technology. The company's unique approach to tackling emissions and enhancing braking performance positions it well in a world increasingly focused on sustainability. As they build a comprehensive go-to-market strategy, the initial emphasis will be on Europe, particularly in light of the new Euro 7 emissions standards. This focus on sustainability further underscores PureForge's commitment to contributing positively to environmental efforts by reducing brake particulate matter by up to 80% when compared to traditional systems.

A New Leadership Era at PureForge

Hanson’s appointment marks a new chapter in PureForge's leadership under CEO Ronald Garriques and President Nathan K. Meckel. Garriques brings a wealth of experience from his tenure in the consumer electronics and mobile technology sectors, while Meckel is the inventive mind behind PureForge's cutting-edge Atomic-Forged® technology. Together, they represent a formidable leadership team poised for growth as they navigate the challenges of an expanding market.

Those interested in learning more about PureForge’s pioneering systems are encouraged to explore the company’s offerings at pureforge.com. With increased focus on transforming braking performance and ROI, PureForge is setting new standards in the industry.

In conclusion, Grant Hanson’s arrival at PureForge as Chief Revenue Officer signifies a critical step in the company's journey toward achieving greater market penetration and revenue growth while promoting innovations that are environmentally friendly and cost-efficient for fleets.