OVER ALLs Mural Transforms into the Visual Identity for Monobright's New Single

A remarkable mural created by the Tokyo-based mural art company OVER ALLs has become an emblem of Monobright's latest single, "新しい海" (New Sea), released on May 22. This mural not only highlights the artistic prowess of OVER ALLs, founded by the dynamic duo Akazawa Takuto and artist Yamamoto Yuki, but also celebrates the rich cultural tapestry of Hokkaido's Bekkai Town, where both the mural and Monobright's vocalist, Yosuke Momono, hail from.

The mural, located in front of the JA Doutou Asahi's Milk House, showcases two contrasting yet harmonious aspects of life in Bekkai Town: the arduous work of dairy farming and the joyous everyday freedom enjoyed by its residents. Through vivid colors and sweeping designs, the mural captures the essence of local industry and the personal stories of Bekkai’s women dairy farmers who thrive in a lifestyle of celebration and commitment.

The Artistic Journey

This vibrant mural is not just a standalone piece of art; it is interwoven with the brand identity of JA Doutou Asahi's signature milk product, "Premier Rich Milk." The packaging for this premium milk cooperatively draws inspiration from the mural’s artistry, creating a visual narrative that resonates deeply with the local community. As a result, the mural stands as a proud symbol of Bekkai’s rich dairy heritage, bringing together art, agriculture, and industry.

By harnessing art to tell a story, OVER ALLs has not only beautified the landscape of Bekkai but has also enriched the narrative behind Monobright's song, providing it with a tangible and relatable backdrop. The connection between the mural and Monobright's work exemplifies the synergy between music and visual art, creating a more profound engagement with audiences.

Technical Details of the Mural

The mural itself is a grand display, measuring 3.1 meters in height and 1.8 meters in width, featuring two sides that act as dual canvases. Constructed over a mere four days, the mural was brought to life using a combination of paint and spray can techniques, showcasing the skilled artistry of OVER ALLs.

Having produced over 300 works in approximately ten years domestically and internationally, OVER ALLs has established itself as a leader in the mural art scene, drawing attention from various media outlets such as "Passion Planet," "news zero," and "Sunday Japon." Additionally, Yamamoto Yuki, one-half of the duo, was crowned champion at ART BATTLE JAPAN 2018, adding further accolades to their repertoire.

Community Impact and Reflections

This project marks a significant moment not only for OVER ALLs and Monobright but also for the Bekkai community, as it stimulates local pride and strengthens ties between artistry and agriculture. The mural’s vibrant depiction of the women of Bekkai enjoying their freedoms in unison with their hard work serves as a powerful testament to the region's dedication to both tradition and innovation.

As ART and LIFE intersect in this unique collaboration, the mural and Monobright's music offer a beautiful soundtrack for residents and tourists alike, celebrating the best of Hokkaido’s dairy culture and the unyielding spirit of its people.

Connect with OVER ALLs

For those interested in exploring this vibrant art further or learning more about OVER ALLs, their office is located at 2-26-35 Minami Aoyama, Minato City, Tokyo. Their creative journey continues to inspire, reflected through their various projects aiming to beautify spaces nationwide.