#Japan #Tokyo #Sekkisei #Ohtani #SUN Truck

Ohtani's Fight Against the Sun: The Launch of the Ohtani SUN Truck

As the spring sun becomes increasingly fierce, baseball superstar Shohei Ohtani is hitting the streets in a remarkable way. Starting April 18, 2023, Ohtani will debut the impressive ‘Ohtani SUN Truck’ in Tokyo, Nagoya, and Osaka, spreading the essential message of using sunscreen, particularly the popular Sekkisei brand.

This year, the campaign is centered around Sekkisei’s “Tough Film UV” technology, featuring a striking 3D representation of Ohtani as he battles the sun. The athlete, who has captured the hearts of fans worldwide with his exceptional performances, will now travel through iconic locations from April 18 to April 28, delivering a vital message about the significance of UV protection and sharing chances to win Sekkisei products.

Event Highlights and Activities

To kick off this extraordinary initiative, a launch event will take place on April 18 and 19 at SHIBUYA CAST. GARDEN in Tokyo. This two-day celebration will not only unveil the Ohtani SUN Truck, but it will also include an interactive ‘touch-up’ space where attendees can try on Sekkisei’s sunscreen. Engaging activities such as the Sekkisei UV Ohtani SUN Chance will offer exciting games, with participants able to win various UV care products straight from the event.

Moreover, fans across Japan will have the opportunity to participate in the Ohtani SUN Truck Campaign by following Sekkisei on social media and reposting campaign entries on X (formerly Twitter). Lucky participants will stand a chance to win signed balls from Ohtani himself!

As part of the ongoing commitment to UV education, the Sekkisei SUN BLOCKERS program, now in its fourth year, aims to support athletes across the nation. This year’s initiative also introduces the Sekkisei Performance Chart, inspired by Ohtani’s own high school success tools to promote mental wellness, creating a holistic approach to athlete support.

SUN Truck Tour Schedule: Spreading Awareness

The Ohtani SUN Truck will embark on the following route throughout Japan:

• - April 18-19: Launch event at SHIBUYA CAST. GARDEN, Tokyo.
• - April 20: Routes through Shibuya, Harajuku, and Omotesandō, concluding in Shinjuku.
• - April 21: Continued appearances at notable Tokyo spots like Odaiba, Ginza, and Roppongi.
• - April 22: Exploring Asakusa, Akihabara, and Ikebukuro.
• - April 24-25: Stopping at Nagoya Station and Sakae, Aichi.
• - April 27-28: In Osaka, visiting Osaka Station, Umeda, and Shinsaibashi.

Please note that the schedule is subject to change, so fans are encouraged to stay updated via social media.

The Importance of Sunscreen

April marks a crucial time as UV rays begin to intensify, reaching levels comparable to peak summer. Ohtani notes, “More people are recognizing that sun protection is vital for enhancing athletic performance.” Protecting the skin from the harmful effects of UV rays can significantly influence an athlete's long-term health, while also enhancing their everyday comfort.

The Sekkisei brand, under the leadership of CEO Shinji Tanaka, emphasizes the promotion of good skin health practices through their partnerships with athletes like Ohtani. The mutual goal is to establish the habit of using sunscreen across all demographics.

A Message from Ohtani

Ohtani passionately encourages everyone to take sun protection seriously, emphasizing, “Let’s make sunscreen a part of our daily routine! I too use Sekkisei’s sunscreen to power through tough seasons.” His message resonates deeply, advocating for outdoor sports enthusiasts everywhere to prioritize their skin health as they strive for their best performance.

In conclusion, as the Ohtani SUN Truck embarks on its journey across major cities, it promises to deliver not only vibrant visuals and exciting experiences, but also an essential lesson in UV protection that everyone can incorporate into their lives, ensuring a healthier future for all athletes.