#USA #Pickleball #Henderson #Life Time #Agassi

Life Time to Host Inaugural Agassi Open Play Day

On April 12, 2025, Life Time, the leading healthy lifestyle brand in North America, will host the first-ever Agassi Open Play Day. The event aims to gather tens of thousands of pickleball enthusiasts for an exhilarating experience from 12 PM to 3 PM EST at the brand's various athletic country clubs, featuring over 785 dedicated pickleball courts throughout the country.

As pickleball continues to grow in popularity, with over 48.3 million players registered annually in North America according to the Association of Pickleball Players, Life Time is making significant strides in supporting the sport. The company is optimistic about fostering the pickleball community and enhancing player engagement, as stated by RJ Singh, Life Time's Chief Digital Officer. Singh highlighted, _“Since 2021, we have been on a mission to establish ourselves as the premier provider of pickleball facilities. With our rapidly expanding network of courts and a dedicated community of passionate players, the Agassi Open Play Day marks another step forward in our commitment to this vibrant sport.”_

The highlight of the event will take place at Life Time Green Valley in Henderson, Nevada, just outside of Las Vegas. There, tennis legend and pickleball advocate Andre Agassi will kick off the festivities by playing alongside fellow pros and Life Time members starting at 9 AM PST. As the inaugural chair of the Life Time Pickleball and Tennis Board, Agassi's role emphasizes enhancing access, promoting high-quality programming, and fostering a greater sense of community within the sport.

Participants can register through the Life Time App, and every player will have the chance to win the exclusive Agassi x JOOLA Pro paddle. At the Green Valley location, entry to the event for members and their guests will cost $60; this entry fee not only provides an opportunity to interact with pickleball pros but also contributes to the Life Time Foundation, which focuses on supporting youth nutrition and movement programs.

In tandem with this event, Life Time is continuing to make substantial investments in the growth of pickleball. Recently, the company launched the LT Ultimate Pickleball, a patent-pending ball renowned for its durability and speed. This product is available both in Life Time pro shops and online, further boosting the training and playing quality for enthusiasts.

Additionally, Life Time has forged strategic partnerships with well-known brands like JOOLA and lululemon to enhance the quality of apparel and equipment available at their locations. For players eager to improve their skills, Life Time has released a series of 70 instructional videos featuring pickleball pros Ben and Collin Johns, freely accessible through the Life Time app.

As pickleball continues to capture the hearts of many, Life Time demonstrates its commitment to nurturing this community through fun-filled events like the Agassi Open Play Day. For more details about Life Time Pickleball and to find the nearest pickleball courts, visit Life Time’s dedicated club location page. To keep up with the latest news and events in pickleball, consider following Life Time on Instagram.

For more information about Life Time and its extensive offerings, including health and wellness initiatives, visit www.lifetime.life or engage with the brand on their social media channels such as Facebook, Instagram, and LinkedIn.

Life Time is not just about facilities; it’s about empowering individuals to lead healthier and happier lives through a rich ecosystem of support and resources. Certified as a Great Place to Work®, Life Time is proud to offer an exceptional experience for its 42,000 team members and community-wide initiatives for everyone aged 90 days to over 90 years old.