AmiAmi Singapore Store Set for Major Expansion and Pop-Up Events in 2026

Major Expansion and Pop-Up Events at AmiAmi Singapore

AmiAmi Singapore is gearing up for an exciting transformation in March 2026, with plans for an extensive expansion and dedicated pop-up events, in partnership with local hobby retail leader La Tendo. This initiative follows a successful collaboration that started in 2024, leading to a significant reinvention of the AmiAmi Singapore store within La Tendo's premises.

Expanding Space and Selection at AmiAmi Singapore

As La Tendo undergoes a comprehensive renovation, the AmiAmi Singapore store will significantly increase in size. The store's occupancy will expand from eight to thirty spans, resulting in a fourfold increase in product range. This flagship location will serve as a permanent offering of Japanese hobby culture for local fans, with a vast selection that distinguishes itself in the market.

The increased space will not only accommodate a wider variety of products but will also enhance the store's overall shopping experience, allowing fans in Singapore to access a permanent showcase of Japanese pop culture, including figures, models, and other hobby-related items.

Launching Pop-Up Events in Southeast Asia

AmiAmi has been active in hosting pop-up events featuring popular anime and gaming IPs throughout Asia, including Japan, Korea, and Taiwan. Now, with the revamp of the Singapore store, the launch of localized pop-up events will kick into high gear.

The in-store event space will grow by roughly 2.5 times, increasing from 18 m² to 45 m², thereby allowing for more elaborate installations and experiences for visitors. The latest large-scale digital signage will provide customers with dynamic information about new product launches and upcoming events as soon as they enter the store. By continuing to host diverse IP-related events, AmiAmi aims to solidify its relationship with fans across Southeast Asia.

Collaborating on Local Events

In 2025, AmiAmi will collaborate with La Tendo to participate in major events, such as Anime Festival Asia Singapore 2025 and Singapore Comic Con. This partnership will leverage the insights gained from past offline marketing activities, facilitating AmiAmi's expansion efforts throughout Southeast Asia, with Singapore as a central hub.

Example of Recent Pop-Up Events

AmiAmi recently hosted the "Victory Goddess: NIKKE × AmiAmi × La Tendo SPECIAL COLLABORATION FAIR in SINGAPORE" from February 6 to March 1, 2026.

Example of Event Participation

The company jointly exhibited at the Anime Festival Asia Singapore 2025, making a significant impact at the event with their showcase.

Information about La Tendo

La Tendo, founded in 2003 in Singapore, plays a pivotal role in promoting Japanese anime, games, and hobby culture across Southeast Asia. The company relocated to Suntec City in 2015 to enhance services and strengthen community engagement.

With over 20 years of experience, La Tendo has become a vital conduit for delivering Japanese pop culture directly to local fans.

Contact Details:

Address: 3 Temasek Blvd, #03-354, Singapore 038983 (SUNTEC CITY)
Business Hours: Sunday - Thursday 11:30 AM - 8:00 PM; Friday - Saturday 11:30 AM - 9:00 PM

About Oh-ami Inc.

Oh-ami Inc. runs the comprehensive character and hobby e-commerce site, AmiAmi Online Shop. With a product range from around 1400 manufacturers as of 2025, the company has secured its position as a leading figure in the industry through unique marketing strategies and new sales channels. Their revenues have seen steady growth, with projected annual earnings of 46.8 billion yen in 2025, demonstrating robust operational stability.

In addition to e-commerce, Oh-ami Inc. expands its portfolio through retail operations, sales promotions, product planning, media activities, and international business initiatives, continuing its growth trajectory.

© Oh-ami Inc. ©La Tendo ©SHIFT UP Corp.