Exploring the Future of Purpose-Driven Organizations with Kunihide Saso

Exploring the Future of Purpose-Driven Organizations

In today’s rapidly changing business environment, the significance of a corporate philosophy or purpose is higher than ever. The evolution of the workforce and shifts in employee values emphasize the importance of understanding why individuals choose to work for a company and what future they are striving toward. This sense of existence is now a crucial element in corporate management and human resource management. However, many organizations still struggle with the challenge of embedding their declared philosophies into actual practices. Companies often find themselves grappling with the issue of having established a philosophy that fails to permeate the organizational culture or a purpose that does not inform daily decision-making and behavior.

To address these issues, NEWONE Inc. is excited to announce an online seminar featuring Kunihide Saso, renowned author of "Philosophy Management 2.0" and a strategic designer at BIOTOPE. The seminar aims to explore real-world applications of corporate philosophy and purpose, offering insights into how organizations can leverage these concepts to foster engagement and drive organizational development.

Seminar Details

- Title: Exploring the Future of Purpose-Driven Organizations with Kunihide Saso
- Date: June 11, 2025 (Wednesday)
- Time: 10:00 AM - 11:30 AM (JST)
- Format: Online (Zoom)
- Cost: Free
- Registration: Sign Up Here

Agenda

- 10:00 - 10:10: Opening Remarks by Shinpei Onodera, NEWONE Inc.
- 10:10 - 11:00: Keynote Presentation by Kunihide Saso on "Creating Organizations that Leverage Philosophy and Purpose"
- 11:00 - 11:25: Panel Discussion featuring Kunihide Saso and Shinpei Onodera
- 11:25 - 11:30: Closing Remarks on "Engagement in the Workplace" by Shinpei Onodera

Note: The schedule may change, so please stay updated via the registration link.

Audience Recommendations

This seminar is particularly beneficial for:

- Individuals actively engaged or interested in philosophy management
- HR, PR, and corporate planning professionals involved in establishing and promoting organizational philosophy and purpose
- Managers seeking to develop a more authentic organizational culture
- Anyone feeling that they are not fully leveraging employee engagement or the talent of exceptional individuals

About Kunihide Saso

Kunihide Saso is the Chief Strategic Designer and founder of BIOTOPE, as well as an associate professor at Tama Art University. He graduated from the University of Tokyo with a degree in law and earned a Master's in Design Methods from Illinois Institute of Technology. His diverse background includes roles in the marketing departments of P&G, where he drove the marketing of popular products like Lenor, and as the brand manager for Gillette. After joining Sony, he contributed to corporate programs such as the Sony Seed Acceleration Program. In his career, Saso has focused on assisting numerous organizations with innovation, branding, and the implementation of corporate philosophies through his strategic design firm, BIOTOPE. His notable publications include "Philosophy Management 2.0" and several works that bridge intuition with logical thinking.

About NEWONE Inc.

Based in Minato, Tokyo, NEWONE Inc. specializes in consulting and organizational development with a strong emphasis on employee engagement. The company aims to create workplaces that stimulate a culture of engagement, allowing employees to enthusiastically immerse themselves in their work — a concept they refer to as "Recommended Workplace". They have helped many companies, including Softbank and Kagome, evolve their human capital management strategies.

With a mission to generate unrivaled value encapsulated in their name, NEWONE also publishes resources for leaders on management approaches suited for today’s corporate landscape. Their upcoming title will compile practical methodologies for creating enhanced employee experiences across various business scales.

For inquiries related to this event or more information on NEWONE, visit our Contact Page.